MarketingGenerative AI, human knowledge and 1st party data

Discover the future of marketing by combining generative AI technology with human expertise and the power of 1st party data. Stay ahead in today's competitive landscape by harnessing AI-driven marketing tactics.

·2 min read
Cover Image for Generative AI, human knowledge and 1st party data

Generative AI, human knowledge and 1st party data

Artificial intelligence (AI) has traditionally been a tool for background processes and data-scientist level work in predicting user behavior at a customer base level in marketing. Industries such as gaming and tools like Mixpanel have made use of AI to anticipate users' next actions for churn avoidance purposes. Next-best offers in retail have also played a role in increasing conversion rates.

However, a large portion of ground-level and routine work in marketing is still left to humans, such as tactical copywriting, SEO blogging, and updating brand messages. With the rise of generative AI technology, automation of these tasks is now possible, presenting significant opportunities for marketers.

Generative AI, such as GPT models, allows the creation of high-quality content in a fraction of the time it would take a human writer, dramatically increasing efficiency in marketing campaigns. This new era of AI is heavily reliant on use-case-specific data and human curation; it cannot produce super quality content without humans knowing how to utilize and customize the AI input and output based on their 1st party data and knowledge about the industry or customers.

As privacy regulations and changes continue to place a strong emphasis on the use of 1st party data in marketing, generative AI technology will amplify its importance further. Effective implementation of AI in marketing requires a deep understanding of 1st party data to customize AI tools to maximize their potential. By combining human intuition, business know-how and creativity with AI automation, marketers can drive better results and achieve greater campaign success.

As AI technology continues to evolve, it is crucial for marketing directors, CMOs, and CEOs to be prepared for the monumental shift the industry is facing. Harnessing the potential of generative AI, internal expertise and 1st party data is key to staying ahead in today's highly competitive and rapidly evolving marketing landscape.

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