TransformationMarketing Automation 2.0 - The Future Beyond Hubspot and Salesforce
Easy-to-use and holistic marketing platforms of the future will be designed to automate the everyday grind of digital marketing. These marketing automation 2.0 solutions will free up time from the inevitably manual nature of work, transforming marketers from a worker caught in the factory line to factory line supervisors.
Hubspot, Salesforce, Adobe, Mailchimp - these are names most professional marketers are familiar with and rightly so. They've played a key role in shaping the marketing automation playground — call it "marketing automation 1.0". These platforms have built the foundations for how we approach especially email marketing and CRM-based marketing today. They've played a crucial role in enabling businesses to automate their data-driven direct marketing efforts and optimize their operations towards a leaner model.
But marketing automation is not ready. The current solutions only covers a fraction of the tasks that today's marketers do on a daily basis.
The current development in generative AI creates enormous possibilities to further increase the automation level. However, it does not feel like the current AI solutions are making it any easier for marketers to further increase the level of automation and remove bottlenecks from their daily marketers. Based on the current narrative, marketers should be super prompters, adapt every new generative AI feature in the existing platforms, and at the same time be constantly aware of hundreds of new AI tools pouring into the market each week.
As the martech landscape evolves, we will see new types of platforms that are built to take marketing automation to its next phase. This means automating the tasks that happen before you dive into platforms such as Hubspot, Google, Salesforce or Meta—the planning, creating, testing, and analyzing. We call it the marketer's clipboard.
Consider an online store marketer, their primary concern isn't operating Hubspot. The real challenge is in creating and optimizing relevant content for thousands of products on various landing pages. They then have to scale this content across all relevant channels, working within the confines of a set headcount and limited time.
Similarly, for a big media house or marketing agency, the problem isn't platforms. It's that their teams are stuffed with manual tasks that could be performed more efficiently and lack creativity.
New easy-to-use and holistic solutions of the future will be designed to automate the everyday grind of digital marketing. These marketing automation 2.0 solutions will free up time from the inevitably manual nature of work, transforming you from a worker caught in the factory line to a factory line supervisor. It allows marketers to switch back to their original roles— quality inspectors and professionals.
Many marketers are skeptical by the fear of being replaced by AI. But the arrival of AI does not mean the end for human marketers. Rather, it creates super-workers who are better equipped to handle their tasks because they know how to use automation tools effectively.
Remember, AI and automation aren’t here to replace people, they're here to enrich their roles. Your role as a marketer or marketing operator becomes significantly more important than ever before, creating huge business possibilities both for companies and professionals in the marketing industry.
Superlines represents this evolving scene of marketing automation. While AI can do cool things, we at Superlines are on a mission to evolve the industry to a new level where the boring stuff is automated and the professionals can focus on creativity. We're moving towards simplicity, where creativity, smart people and forward-thinking companies not just high-end machines, win the day. This means that businesses can scale their business efforts in a way never seen before due to the increased efficiency and automation of tasks that previously were a time sink or required adding physical resources to take care of the tasks.
The marketing industry is making a full circle back to basics where creative marketing will outshine its competition. With Superlines your organization can create that time and space for the marketing team to make a scalable business impact.