Blog/Marketing

Cover Image for Expanding marketing use cases for fine-tuned language models
·3 min read·Marketing

Learn more about the potential of fine-tuned language models for marketing with a focus on beating the challenges of data collection and model curation. Discover how leveraging data from marketing platforms can help the fine-tuning process. Read about use case examples ranging from content formatting to marketing message optimization.

Cover Image for How to make your website AI friendly - From search engine optimization to AI optimization
·4 min read·Marketing

What is AI optimization? Learn how to adapt to the AI-driven search era and make sure your website is optimized for AI.

Cover Image for Using AI to Boost Your Business Case - Beyond the Hype and Toward Efficient Growth
·2 min read·Marketing

It is important for businesses to approach AI adaptation with a clear, strategic perspective and not just follow the hype to reap the full benefits.

Cover Image for Generative AI, human knowledge and non-sensitive marketing data
·2 min read·Marketing

Discover the future of marketing by combining generative AI technology with human expertise and the power of marketing data. Stay ahead in today's competitive landscape by harnessing AI-driven marketing tactics.

Cover Image for Embracing Creativity and AI - The Future of Marketing in a Rapidly Changing Landscape
·2 min read·Marketing

Grew's Co-founder highlights the significance of creativity and lean organizational structures, supported by AI tools, as traditional marketing methods lose traction and the ROI on digital ads continues to diminish..

Cover Image for Predictions on the future of marketing
·3 min read·Marketing

As AI continues to advance, the world of marketing faces a paradigm shift. Our decade of experience in data, technology, and marketing unveils our predictions on the role of AI in reshaping the industry landscape.

Cover Image for Growth Hacking in 2023 - Should You Still Use It?
·3 min read·Marketing

The world of digital marketing is constantly evolving, and growth hacking has become a buzzword in recent years. With its focus on rapid experimentation, data-driven decisions, and creative problem-solving, growth hacking has proven to be a valuable approach for businesses looking to scale quickly. But should you still be using growth hacking in 2023?.