AI Search Index for Running Shoes category in United States by Superlines — May 2025
Superlines is building a global AI search ranking database to help companies understand competition and the differences in how AI models recommend various brands, services, products, and websites. Each month, Superlines analyzes prompts and brand-contextual AI chat conversations across LLM providers to track progress and trends in AI search.
In this article, we present our first set of results for May 2025 in the United States, with a focus on the "Running Shoes" category. Why? We simply like running and running shoes. It's also a hyper-competitive category with a high volume of estimated AI conversations, where consumers use AI chats to compare products, plan exercise routines, and seek help in product discovery.
What is the AI Search Index?
The purpose of the AI Search Index is to show how often brands and content are mentioned by AI-search engines. We do this by openly sharing our data to increase transparency and to shine a spotlight on businesses with strong brand presence in AI search.
How is the AI-search data collected and analyzed?
Every day our AI agents track new trends in how users search for, compare, and discover information about products and services. We use these results to determine which companies, products, services, and content are recommended by leading LLM engines (ChatGPT, Gemini, Claude, Perplexity, Mistral, DeepSeek).
Leaderboards by brand-visibility rate
We measure a brand’s performance in AI search by assigning a visibility-rate score, calculated as follows:
Visibility rate =
Number of AI responses that mention the brand at least once ÷ Total number of tested prompts
Here are the leading entities most frequently recommended in AI responses:
- #1 Brand: Nike
- #1 Service: Gait analysis
- #1 Product: Ghost
Top brands
Here is a top 10 list of brands globally by brand visibility rate are for May. Running Shoes is
Top products
Top services
Top links cited in AI responses:
- https://www.nike.com/a/trail-running-shoes-vs-running-shoes
- https://runrepeat.com/guides/best-for-beginners-running-shoes
- https://www.rei.com/learn/expert-advice/replace-shoes.html
- https://www.runnersworld.com/gear/a20865766/best-stability-running-shoes/
- https://www.runnersworld.com/gear/a25750345/running-shoes-flat-feet/
- https://www.techradar.com/health-fitness/best-nike-running-shoes
- https://bestwalkingfeet.com/what-is-new-balance-freshfoam
- https://www.self.com/story/how-often-to-replace-running-shoes
- https://www.advnture.com/features/trail-running-shoes-vs-running-shoes
- https://www.irunfar.com/best-trail-running-shoes
Want to learn more or talk how we can help your brand increase AI ranking? Contact us and lets talk.