Founders' message

At Superlines, we’re on a mission to simplify marketing decisions and empower businesses to achieve their goals efficiently.

As marketers with decades of experience, we’ve encountered a recurring challenge: identifying the right actions to take to maximize results while avoiding wasted time and resources.

Over the years, we’ve seen firsthand how consumer behavior is shifting—people are no longer just Googling for information. They’re asking AI chats like ChatGPT, Gemini, and Perplexity for recommendations and answers. Yet, businesses have no visibility into these AI-driven search results. This opens an entirely new search channel for growth, and we’ve doubled down on solving it.

Thank you for being part of the journey.

- Kimmo & Jere, co-founders
Picture of Jere and Kimmo, the co-founders of Superlines, in conference setting.
Credit: Mikko Perttunen / Markkinointiuutiset.fi
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About Us

We started Superlines with one goal in mind—to solve the most pressing challenges for marketers. Over the years, we’ve continuously evolved, always looking ahead to what will bring the biggest impact for marketing teams.

Between us, we have 15+ years of experience in marketing, spanning startups, scale-ups, agencies, and corporations. We first met while working at a marketing agency, where we saw firsthand how complex and time-consuming marketing technology had become. That’s why we made simplicity and usability a core principle of Superlines, aiming to create one-click solutions that deliver impact without friction.

When AI-powered search started reshaping consumer behavior, we knew this was the next big challenge to solve. Companies were automating content creation, but had no way to track or optimize their presence in AI-driven search.

That’s why we doubled down on AI search intelligence.

Today, Superlines stands at the frontier of AI search visibility intelligence—empowering brands to take control of their presence in AI-driven search and unlock a completely new channel for growth.

We’re just getting started.

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Our Core Team

Behind Superlines is a group of passionate individuals with deep expertise in marketing, data, and AI. Over the past decade, we’ve worked with some of the biggest brands in the Nordics, crafting solutions that turn data into action. Together, we’re committed to helping marketers achieve their goals without wasting time or resources.

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Image of Jere Meriluoto, CEO.
Jere Meriluoto
Chief Executive Officer, Co-founder

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Dedicated to solving marketers’ biggest challenges and steering Superlines toward the future. Jere is driven by a passion for innovation, technology, and a clear vision to create solutions that simplify and advance modern marketing."

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"Dream big, and it might just happen!"
Image of Kimmo Ihanus, CTO.
Kimmo Ihanus
Chief Technical Officer, Co-founder

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A technical visionary with over a decade of experience in AI, marketing, and data, Kimmo ensures Superlines stays at the cutting edge of innovation.

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"I've been obsessed with AI and algorithms my entire career. Marketing is one of the best fields to use AI: lots of data and complex problems, many of which are impossible for humans to solve."
Image of Hannes Jersenius, Head of Growth.
Hannes Jersenius
Head of Growth

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Marketing Tech and Data generalist with experience as Data Analyst, Product manager and Growth operations. Love using system thinking and simplification as principles to focus on what actually matters.

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"Everything should be made as simple as possible, but not simpler."
Image of Sari Sotkas, CMO.
Sari Sotkas
Chief Marketing Officer

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With experience as a CMO and CEO across industries, Sari brings a wealth of knowledge and a passion for helping organizations work smarter with the latest innovations.

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"I’ve used AI in marketing since 2009, back when it required data scientists and predefined logic. Today, we are witnessing the birth of a new marketing channel from AI chats that businesses need to capitalize on."

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Why We Built Superlines

Like many in the industry, we found ourselves asking: How can we deliver the most value to our marketing efforts without drowning in operational tasks? Instead of scaling inefficiency by adding more people or relying on rigid, outdated tools, we chose to build a solution that evolves with the demands of modern marketing. Superlines was designed to:

  • Cut Through Complexity: Align your marketing efforts with clear, actionable recommendations tied directly to your goals.
  • Save Time: Automate repetitive tasks like cross-platform performance checks, anomaly detection, and keyword opportunities.
  • Stay Ahead with AI: Tap into cutting-edge AI to make smarter, faster decisions that improve ROI and uncover hidden opportunities.

The result? A platform that doesn’t just report on your data—it tells you what to do next. Superlines helps marketers move from insight to action, seamlessly integrating with the tools you already use.