Founders' message

Superlines is at the forefront of AI agents — but it’s more than just another AI tool. As marketers ourselves, we’ve experienced the frustrations of endless data, limited resources, and constant pressure to deliver results.

That's why we built Superlines. By leveraging cutting-edge AI technology, we deliver actionable value while staying firmly human-centric. Superlines turns complexity into clarity, empowering you to focus on what truly matters: taking action and driving growth.

Thank you for being part of the journey.

- Kimmo & Jere, co-founders
Picture of Jere and Kimmo, the co-founders of Superlines, in conference setting.
Credit: Mikko Perttunen / Markkinointiuutiset.fi
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About Us

At Superlines, we’re on a mission to simplify marketing decisions and empower businesses to achieve their goals efficiently. As marketers with decades of experience, we’ve encountered a recurring challenge: identifying the right actions to take to maximize results while avoiding wasted time and resources. Whether we’re managing campaigns for ourselves or working with clients, too much time is spent analyzing data to ensure we’re not wasting anyone’s money.

We’ve been in your shoes. For years, our team has grappled with the digital grunt work of marketing: chasing performance metrics, preparing endless reports, and spending hours in spreadsheets to uncover insights. This isn’t the fun, strategic, big-picture work marketers sign up for—it’s repetitive, time-consuming tasks that drain creativity and slow down results.

With the very quick evolution of AI, we realized the tools marketers rely on should evolve too. That’s why we created Superlines: to shoulder the burden of analysis and optimization, so marketers can focus on what they do best—strategizing, creating, and growing. Superlines acts as your intelligent marketing assistant, turning data into actionable recommendations and automating the heavy lifting, all while keeping you in control.

Our Core Team

Behind Superlines is a group of passionate individuals with deep expertise in marketing, data, and AI. Over the past decade, we’ve worked with some of the biggest brands in the Nordics, crafting solutions that turn data into action. Together, we’re committed to helping marketers achieve their goals without wasting time or resources.

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Image of Jere Meriluoto, CEO.
Jere Meriluoto
Chief Executive Officer, Co-founder

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Dedicated to solving marketers’ biggest challenges and steering Superlines toward the future. Jere is driven by a passion for innovation, technology, and a clear vision to create solutions that simplify and advance modern marketing."

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"Dream big, and it might just happen!"
Image of Kimmo Ihanus, CTO.
Kimmo Ihanus
Chief Technical Officer, Co-founder

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A technical visionary with over a decade of experience in AI, marketing, and data, Kimmo ensures Superlines stays at the cutting edge of innovation.

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"I've been obsessed with AI and algorithms my entire career. Marketing is one of the best fields to use AI: lots of data and complex problems, many of which are impossible for humans to solve."
Image of Hannes Jersenius, Head of Growth.
Hannes Jersenius
Head of Growth

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Marketing Tech and Data generalist with experience as Data Analyst, Product manager and Growth operations. Love using system thinking and simplification as principles to focus on what actually matters.

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"Everything should be made as simple as possible, but not simpler."
Image of Sari Sotkas, CMO.
Sari Sotkas
Chief Marketing Officer

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With experience as a CMO and CEO across industries, Sari brings a wealth of knowledge and a passion for helping organizations work smarter with the latest innovations.

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"I’ve used AI in marketing since 2009, back when it required data scientists and predefined logic. Today, LLM-based AI is a marketer’s dream come true - automatically analysing data and delivering actionable insights."

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Why We Built Superlines

Like many in the industry, we found ourselves asking: How can we deliver the most value to our marketing efforts without drowning in operational tasks? Instead of scaling inefficiency by adding more people or relying on rigid, outdated tools, we chose to build a solution that evolves with the demands of modern marketing. Superlines was designed to:

  • Cut Through Complexity: Align your marketing efforts with clear, actionable recommendations tied directly to your goals.
  • Save Time: Automate repetitive tasks like cross-platform performance checks, anomaly detection, and keyword opportunities.
  • Stay Ahead with AI: Tap into cutting-edge AI to make smarter, faster decisions that improve ROI and uncover hidden opportunities.

The result? A platform that doesn’t just report on your data—it tells you what to do next. Superlines helps marketers move from insight to action, seamlessly integrating with the tools you already use.