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What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of improving how your brand is retrieved, cited, and recommended inside AI-generated answers on platforms like ChatGPT, Google Gemini, Perplexity, and Mistral.
While SEO focuses on ranking web pages in Google results, GEO takes over where SEO stops, helping you track visibility in AI search, analyze how large language models interpret your content, and measure which actions improve your presence across AI platforms.
As more users rely on AI chatbots and assistants to make decisions, appearing in these AI-generated answers is becoming essential for brand discovery. If AI systems don’t mention or cite your brand, you’re invisible to a growing share of your audience.
Superlines is purpose-built for GEO, giving companies actionable data and real-time insights to increase visibility and trust in AI search.
Why is AI Search visibility important?
AI assistants like ChatGPT, Google AI Mode, Perplexity, and Mistral are now where customers start their discovery process. When people ask these platforms for recommendations, the brands that appear first in AI-generated answers gain trust, visibility, and awareness earlier in the buying journey.
If AI systems consistently recommend your competitors instead of you, your brand quietly loses relevance and market share, even before customers visit a search results page.
What is Superlines and how does it work?
Superlines is an intelligent GEO platform that works like an advanced AI Search Console, built to help brands measure and grow their visibility across AI platforms such as ChatGPT, Mistral, Google AI Mode, and Perplexity.
It continuously tracks where your brand appears in AI-generated answers, analyzes what content earns citations, and shows what actions improve your visibility. All data is structured, transparent, and easy to act on, allowing marketing teams to prioritize the right optimizations and see measurable results.
Which AI platforms does Superlines monitor?
We track the real front-end experiences users see when using platforms like ChatGPT, Perplexity, Microsoft Copilot, Google AI Overviews, Google AI Mode, Google Gemini, DeepSeek, Claude, Mistral, and Grok. Instead of relying on API calls, we capture the exact outputs shown on these sites, exactly as a user would see them. This approach gives you accurate, source-level data directly from the live platforms.
Can I track competitors?
Yes. Superlines gives you a detailed view of how your competitors perform across AI search. You can see which brands are cited most often, what type of content earns them visibility, and how their share of voice changes over time across platforms like ChatGPT, Perplexity, and Google AI Mode.
Superlines also highlights new market entrants and rising competitors, helping you identify opportunities to outperform them through better optimization, content structure, and topical authority.
How does Superlines differ from other GEO or SEO tools?
Many tools on the market are lightweight self-service solutions that lack transparency in how they collect data and only display raw metrics without clear direction for action. Traditional SEO platforms like Ahrefs and Semrush remain focused on legacy search as their core business, offering AI Search analytics merely as surface-level add-ons. Superlines combines enterprise-grade analytics with a structured, actionable process that delivers accurate data and fast results. It offers the analytical depth of complex enterprise tools like Profound without the heavy technical setup, making it far more usable and accessible. Superlines is purpose-built for AI Search.
How soon can we see results after starting with Superlines?
Most teams identify their first improvement opportunities during onboarding and can measure visibility changes within days. Because Superlines reduces time from data to action, you can start improving and tracking results immediately, rather than waiting for long optimization cycles.
How can I get started with Superlines?
Request access to Superlines for a personalized demo and get started with a 7-day free trial. We’ll walk you through the setup so you can begin measuring and improving your AI Search visibility from day one.
Is there a benefit to optimize for GEO now when most people still use normal search engines?
There is an early mover advantage to optimizing for GEO. Much like how many businesses are built on SEO, companies that adopt GEO now position themselves to be leaders as AI search grows.
What are the pricing plans for Superlines?
Superlines offers flexible, usage-based pricing starting from €89/month, giving you full control over how you track your AI search visibility. We provide three main packages: Starter, Growth, and Enterprise, each with minimum starting points. From there, you can choose which AI engines to track such as ChatGPT, Google AI Mode, Perplexity, and Mistral, and add as many prompts as you need. This model ensures that every plan scales with your goals, and you only pay for the tracking and insights you actually use. As your visibility needs grow, you can easily expand your setup without switching plans. Enterprise clients receive full customization, a dedicated GEO expert, and advanced tracking capabilities for Generative Engine Optimization (GEO) across all major AI platforms.
Is there any difference between GEO and SEO?
Unlike SEO, which is one-dimensional and cares about ranking on the SERP, GEO is two-dimensional, where being mentioned matters, but how you are mentioned is just as important.
Can Superlines track AI search results for businesses outside of Europe?
Absolutely! Superlines tracks businesses worldwide, regardless of location. AI search results often vary by geography, so Superlines runs all conversations from the target country’s location to ensure accuracy. These local nuances are fully accounted for in our tracking, giving you the most precise data on how your brand appears across different markets.
Can I customize the prompts Superlines runs?
Yes, you have full control. While we start you off with a recommended prompt set based on your industry, you can edit, disable, or add your own to tailor visibility tracking to your brand strategy. We’ll also continue suggesting relevant prompts for you to track.
What happens if I exceed my prompt limit?
More prompts mean more accurate insights. We’ll give you a heads-up as you approach your limit and help you explore the best expansion options for your needs.
What is the maximum volume of prompts Superlines can track?
Superlines scales from a few hundred prompts in our Lite plan to tens of thousands per month for enterprise clients. The engine is elastic, so higher limits are simply a matter of capacity allocation.
Does Superlines monitor social media and online conversations?
Yes. Superlines continuously tracks emerging topics and discussions from trusted online sources, forums, and conversational data feeds. The platform detects which themes and prompts are gaining traction, helping you identify early opportunities to improve your AI visibility.
Superlines focuses on relevant, high-signal conversations rather than scraping every platform, ensuring the insights you get are accurate, meaningful, and actionable. You can instantly turn these findings into tracked prompts inside the platform to stay ahead of market trends before competitors notice.
How long does setup take?
We can onboard you instantly.
When will I start seeing insights in Superlines?
As soon as your selected prompts are added, Superlines begins analyzing and generating visibility data across AI platforms like ChatGPT, Perplexity, Gemini, and Mistral. You’ll start seeing initial insights almost immediately while the system starts building historical data. To help you get started faster, Superlines provides a curated base set of prompts tailored to your brand and automatically suggests new prompts daily as trends evolve. This ensures your visibility tracking grows over time and adapts as AI search behavior changes.
Is my data secure with Superlines?
Yes, Superlines takes data security very seriously. We implement industry-standard security measures to ensure that your data is protected and only accessible to authorized users. We comply with GDPR and other privacy regulations. For more details, visit our Privacy Policy.
What support and resources are available for Superlines users?
Superlines provides one of the most comprehensive support experiences in the Generative Engine Optimization (GEO) industry.
All users have access to email support, detailed product documentation, and the in-platform Knowledge Hub, which explains how to interpret your AI visibility data and take action across ChatGPT, Google AI Mode, Perplexity, and other AI search platforms.
We verify all accounts and conduct a short setup review to help you get started instantly. Growth and Enterprise clients receive full onboarding assistance, while Enterprise clients also gain a private Slack or Teams channel, direct access to a dedicated GEO expert, and monthly strategy sessions focused on accelerating measurable results in AI search visibility.
Is Superlines suitable for my business size?
Yes. Superlines is designed to scale from startups to enterprise-level businesses. Teams that want to begin with a basic set of AI Search analytics can start with our Lite plan, which provides essential visibility tracking and insights. Agencies and enterprise brands operating across multiple markets or managing several accounts can choose our Enterprise plan, which is fully customizable. It supports high prompt volumes, multi-brand tracking, and includes strategic support to maximize results. Whatever your size, Superlines adapts to your needs and grows with you.
How does Superlines help improve my AI search visibility?
Superlines continuously monitors your brand’s visibility across major AI platforms like ChatGPT, Gemini, Claude, Mistral, and Perplexity. It tracks competitor rankings, identifies content gaps, and analyzes citations, sentiment, and placement. These insights help you improve your visibility and fine-tune your marketing strategy.
Is GEO going to be more important than SEO?
The future of search is generative. Even Google is coming out with its own generative search called AI Mode beyond just AI Overviews. As the search architecture increasingly shifts to generative search, GEO will become increasingly a necessity for all businesses. We are certain that AI Search brand visibility will become one of the most important metrics for companies to track and improve.
How can I increase my AI visibility?
Start by making your content easy for AI systems to read, reference, and cite by using clear structure, question-based headings, and updated data. Then, go beyond general optimization by analyzing what already works in your category. With tools like Superlines, you can see exactly which content AI platforms such as ChatGPT, Perplexity, and Google AI Mode currently prefer and why. This lets you reverse engineer the winning patterns such as structure, tone, data depth, and freshness, and create improved versions that outcompete existing citations. It’s like getting the answers before the test — you know what AI already trusts, so you can build content that earns that trust faster.
What makes Superlines unique?
Superlines stands out as the most actionable AI Search visibility platform in Europe. While other tools simply track whether your brand appears in ChatGPT or Perplexity, Superlines goes much deeper.
Our platform provides intelligence on the sources large language models (LLMs) actually use, helping you understand why certain brands are cited and how to increase your own visibility. Superlines’ proprietary AI agent infrastructure works continuously in the background to gather real-time data from ChatGPT, Google AI Mode, Perplexity, and Mistral.
Superlines delivers highly actionable data that reduces time-to-action, helping marketing teams move from insight to measurable results faster than ever. Every part of the platform is built for clarity and decision-making, allowing you to see exactly what’s driving visibility and what needs improvement.
Soon, in-platform video guidance will make acting on insights even easier, guiding users step-by-step on how to strengthen their brand’s presence in AI search.
Every insight in Superlines is actionable, measurable, and tied to business outcomes, turning Generative Engine Optimization (GEO) from theory into daily execution.
Does Superlines offer a free trial or demo?
Yes. Superlines offers a 7-day free trial so you can experience how the platform tracks and visualizes your AI Search visibility across ChatGPT, Perplexity, Google AI Mode, and other major engines.
To ensure every user gets the most out of their trial, we verify all accounts before granting access. Superlines is not a fully self-service platform — this short verification helps us confirm the platform matches your company’s needs and ensures you start with the right configuration.
We also provide live demos for teams that want to explore the platform before activating a trial. During the demo, we walk you through the key features, dashboards, and insights using real examples so you can see how Superlines helps reduce time-to-action and increase visibility.
Who is behind Superlines?
Superlines was founded in Helsinki, Finland, by experienced marketing and AI professionals with a deep background in data-driven growth. The team has been building at the intersection of AI, marketing, and automation long before the current wave of generative AI adoption.
Established in 2020, Superlines became the second company in the Nordics to gain access to OpenAI’s GPT-3 technology and one of the first three solutions globally to focus on Generative Engine Optimization (GEO). Our early innovation in this space helped define the category and inspired dozens of follow-up tools, but Superlines continues to lead from the front with a purpose-built, actionable platform that helps companies increase their AI Search visibility.
Backed by leading venture capital investors since 2024, Superlines now serves enterprise clients across multiple markets. Our mission is simple: to empower businesses to thrive in the AI era by giving them full visibility and control over how they appear in AI Search.
As CEO Jere Meriluoto says, “AI visibility will soon be the most important marketing metric companies track and improve.”
How often should I track generative search metrics?
Monitor your core metrics such as citation frequency, brand visibility, and share of voice on a weekly basis to understand overall performance trends — and review topic- and prompt-level changes daily to detect new opportunities early.
At Superlines, our team tracks main visibility metrics weekly but monitors market shifts and emerging prompts every day. This approach helps us act fast when changes occur, close visibility gaps, and capture market share before competitors notice.
Can traditional SEO tools measure generative search performance?
Not effectively. Traditional SEO tools track rankings, clicks, and backlinks, but AI search platforms like ChatGPT, Perplexity, Gemini, and Google AI Mode don’t rely on clicks or page impressions.
Most generative searches happen inside conversations, where visibility depends on citations and mentions rather than keyword rankings. While major SEO tools such as Ahrefs and Semrush have begun adding AI search features, these remain lightweight extensions built on top of their core SEO systems. Their development cycles are slower due to legacy infrastructures, making them suitable for basic visibility checks but lacking the advanced capabilities that dedicated GEO solutions provide.
To measure true AI visibility, you need specialized GEO analytics like Superlines that track how often your brand is cited, how it’s described, and how your visibility changes across AI platforms over time.
What's the most important metric for generative search success?**
What’s the most important metric for generative search success?
Two metrics define success in generative search: Brand Visibility Rate and Citation Source Rate.
Brand Visibility Rate shows how often AI systems reference or mention your brand across platforms like ChatGPT, Perplexity, and Google AI Mode. It’s your top-level indicator for awareness and competitive position in AI search.
Citation Source Rate measures how frequently large language models use your website as a trusted source when generating answers. It reflects how credible, structured, and retrievable your content is.
Together, these metrics provide a clear picture of how visible and authoritative your brand is in AI search and help you track how your visibility evolves week by week.
Should I stop tracking traditional SEO metrics entirely?
Not yet, but it’s good to reprioritize. Traditional SEO metrics like rankings, clicks, and backlinks still matter while search engines continue transitioning to AI-first models. However, their influence is declining as more discovery happens inside platforms like ChatGPT, Google AI Mode, and Perplexity.
The real growth signals now come from AI Search visibility: how often your brand is cited, mentioned, and recommended by large language models. GEO (Generative Engine Optimization) begins where SEO stops, giving you the metrics that actually reflect how AI systems interpret and surface your content. Together, SEO and GEO provide the complete picture of your digital visibility.
Why is AI search optimization important for my business?
More buyers now ask ChatGPT, Gemini and other AI bots for advice. The brands those models mention first win trust and traffic, often before a user even reaches Google. If AI recommends a competitor instead of you, you quietly lose market share.
How does Superlines measure AI visibility?
Superlines runs structured prompts across AI platforms daily, analyzing where and how your brand appears in responses, tracking citations, sentiment, ranking, and competitive presence.
Are the analysis and prompts brand-context specific?
Absolutely. Superlines blends your brand assets, product data, and industry keywords with live AI search behaviour. All prompt sets and insights are tailored to your positioning and goals, never generic.
Can we operate multiple brands, domains, product lines or regions?
Yes. Superlines is built for organizations and agencies that manage multiple brands, websites, or product domains. You can manage, track, and compare visibility across domains or clients, all within a single workspace.
Can agencies use Superlines for their clients?
Yes, absolutely. Superlines was built with agencies in mind. You can manage multiple clients, brands, and domains within one workspace and easily track visibility for each. We also offer volume-based discounts for larger agencies. Contact us to get started.
What is Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO) is the practice of improving how your brand is retrieved, cited, and recommended inside AI-generated answers on platforms like ChatGPT, Google Gemini, Perplexity, and Mistral. While SEO focuses on ranking web pages in Google results, GEO takes over where SEO stops, helping you track visibility in AI search, analyze how large language models interpret your content, and measure which actions improve your presence across AI platforms. As more users rely on AI chatbots and assistants to make decisions, appearing in these AI-generated answers is becoming essential for brand discovery. If AI systems don’t mention or cite your brand, you’re invisible to a growing share of your audience. Superlines is purpose-built for GEO, giving companies actionable data and real-time insights to increase visibility and trust in AI search.
Does Superlines support multiple languages?
Yes. Superlines supports 60+ languages and usage across multiple domains and markets. The platform is designed to scale seamlessly, making it ideal for companies operating in several countries or managing multiple brands. All analyses are conducted at the target market level, taking into account local language, search behavior, and regional nuances to deliver accurate visibility insights for each market.
Do you charge extra for having different domains, languages, or regions in Superlines?
No, there’s no extra charge. Superlines is built for companies that operate across multiple markets. You can choose the market and language you want to target, and the analysis will always be done within that market to ensure accurate, localized data.