Insights & Strategy
Expert perspectives on AI Search optimization, competitive intelligence, and the future of brand visibility.
AI Search Sentiment: Understand the Score
Understand AI Search sentiment scores, inspect the answers behind them and decide whether to correct a claim, explain a capability or keep monitoring.
AI Search Analytics APIs Compared
Compare AI Search analytics providers by reporting data, REST APIs, MCP, Looker Studio, exports and subscription requirements.
Track AI Search Referral Traffic
Track identifiable AI referrals with GA4's AI Assistant channel, validate your setup, and understand the limits of visibility and attribution.
Content Review and Refresh Cadence for AI Search
Review AI Search content on a practical 30/90-day rhythm, defend visibility in important topics and measure what changes after updates.
WebMCP vs MCP: What It Means for AI Search
WebMCP helps browser agents use website functionality. Learn how it differs from MCP servers and what it does, and doesn’t, mean for AI Search.
How to Improve Your AI Citation Rate
Practical strategies to increase how often AI search engines cite your brand, backed by data from 1.5M+ AI responses.