Insights & Strategy
Expert perspectives on AI Search optimization, competitive intelligence, and the future of brand visibility.
AI Search Analytics APIs Compared
Compare AI Search analytics providers by reporting data, REST APIs, MCP, Looker Studio, exports and subscription requirements.
Track AI Search Referral Traffic
Track identifiable AI referrals with GA4's AI Assistant channel, validate your setup, and understand the limits of visibility and attribution.
WebMCP vs MCP: What It Means for AI Search
WebMCP helps browser agents use website functionality. Learn how it differs from MCP servers and what it does, and doesn’t, mean for AI Search.
How to Improve Your AI Citation Rate
Practical strategies to increase how often AI search engines cite your brand, backed by data from 1.5M+ AI responses.
AI Citation Decay: How Fast Rankings Change
AI citations are volatile. Data shows brands can lose 60%+ visibility in weeks. Here's how fast AI rankings decay and what drives the shifts.
How to Implement llms.txt (Step-by-Step Guide)
A technical guide to implementing llms.txt with ready-to-use templates for SaaS, e-commerce, publishers, and agencies. Includes validation steps.