Brand Visibility Score
The percentage of relevant AI-generated answers in which your brand is mentioned by name, with or without a link.
What is Brand Visibility Score?
Brand Visibility Score measures the percentage of relevant AI-generated answers in which your brand is mentioned by name, regardless of whether a link is included. It is one of the two foundational KPIs for AI Search visibility, alongside Citation Rate.
For example, if you track 100 relevant AI answers in your category and your brand appears in 40 of them, your Brand Visibility Score is 40%.
Why Brand Visibility Score Matters
Brand Visibility Score captures how present your brand is in the AI-powered conversations happening across platforms like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. Even without clicks, every mention shapes perception, trust, and purchase consideration.
Key implications:
- Awareness at scale — AI mentions introduce your brand to potential customers at the earliest stage of their journey
- Competitive benchmarking — Compare your visibility against competitors in the same topic set
- GEO performance tracking — Measure whether your Generative Engine Optimization efforts are increasing your presence in important topics
- Content prioritization — Identify topics where you are mentioned but not yet cited, signaling opportunities for deeper optimization
How Brand Visibility Score Is Measured
Brand Visibility Score is tracked through specialized AI visibility platforms like Superlines that monitor real AI interface outputs across multiple models. The platform sends relevant prompts to AI engines, captures responses, and calculates the percentage that include your brand name.
The score can be segmented by:
- AI platform (ChatGPT, Gemini, Perplexity, etc.)
- Topic or category
- Geography and language
- Time period (for trend analysis)
How to Improve Brand Visibility Score
- Ensure your brand name is used consistently across all touchpoints
- Create authoritative content that directly answers the questions your target audience asks AI
- Build third-party presence through reviews, press coverage, industry directories, and forums
- Participate in relevant online discussions where AI training data is sourced
- Monitor visibility trends and respond to changes in how AI models position your brand