14 Best Profound Alternatives for GEO 2025: Tools to Track and Improve AI Search Visibility
The best Profound alternatives for GEO in 2025 are Superlines, AthenaHQ, Writesonic GEO, and Goodie AI, platforms that help brands track and improve how they appear in AI-generated answers across ChatGPT, Gemini, and other AI search engines.
The AI search revolution is transforming digital marketing at an unprecedented pace. ChatGPT now handles more than 1 billion queries every day, and Google’s AI Overviews have grown from appearing in 6.49% of searches in January to 13.14% by March 2025. The message is clear: traditional SEO alone is no longer enough and new solutions are required to measure the actions that marketing teams take.
When people turn to AI platforms like ChatGPT, Perplexity, or Google’s AI Overviews for recommendations, your brand either shows up, or it doesn’t. In today’s zero-click AI search environment, there’s no in-between.
This guide highlights 14 reliable alternatives to Profound, ranging from budget-friendly tools to enterprise-grade solutions that rival its features. Whether you’re a startup adapting to AI-driven search or an agency managing several clients, you’ll find the insights you need here to choose the right GEO platform for long-term growth in an AI-first search landscape.
Why is there a need for GEO Solutions?
The numbers highlight just how quickly this shift is happening. A BrightEdge survey of more than 750 marketers found that 68% of organizations are actively adjusting their strategies for AI search, with 54% relying on SEO teams to take the lead. At the same time, 57% describe their outlook as "cautiously optimistic", a polite way of saying they know change is urgent but aren’t sure what steps to take.
That uncertainty creates opportunity. Early studies show that 47% of consumers already use answer engines like ChatGPT when researching purchases, and 77% of searches now end with AI-generated responses instead of clicks to websites. Businesses that start optimizing for AI search today can secure high-intent traffic while competitors risk losing ground as traditional search volumes decline.
Our Selection Methodology
We evaluated 14 GEO platforms using five critical criteria that determine long-term success in AI search optimization:
1. AI Monitoring Depth: Comprehensive tracking at least across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
2. Optimization Integration: Built-in tools for content creation, SEO analysis, and visibility improvement
3. Competitive Intelligence: Detailed competitor analysis and market benchmarking capabilities
4. Scalability & Pricing: Transparent pricing with growth-friendly tiers and feature accessibility
5. Implementation Speed: Quick setup and onboarding without extensive technical requirements
Below, you’ll find 14 of the best Profound alternatives in 2025, ranked for innovation, usability, and real-world impact in AI Search visibility.
Top 14 Best Profound Alternatives in 2025
1. Superlines
Superlines is a purpose-built GEO analytics platform that goes far beyond tracking. It’s designed for teams that want real-time visibility into how their brand appears across ChatGPT, Perplexity, Gemini, and other AI platforms, without the technical complexity often found in enterprise-only solutions like Profound.
Built for marketers rather than engineers, Superlines combines depth and simplicity in one platform. It provides advanced insights, competitor benchmarking, and clear visualizations that turn AI Search data into strategic growth opportunities. The platform’s transparency also sets it apart, showing exactly how data is gathered, analyzed, and transformed into actionable insights.
Key Features:
•Answer Engine Insights: Full visibility into how your brand is represented across ChatGPT, Perplexity, Gemini, and other major AI platforms, with multi-market and competitor-based tracking.
•Opportunity Insights: Superlines highlights the most commercially valuable opportunities within AI Search, helping you focus on actions that drive measurable visibility gains.
•Full-Funnel Coverage: Superlines connects data from high-level AI prompts down to measurable business impact through GA4 integration and optional server-side tracking for enterprise clients.
•Smart Site Optimization: Its advanced site intelligence provides marketers with clear, easy-to-follow recommendations to improve website visibility in AI Search without technical complexity.
•Dedicated GEO Expert Support: Enterprise clients receive tailored playbooks and ongoing strategic support from Superlines’ GEO experts to continuously refine performance.
Pricing: Starting at €499/month for the Lite plan, with custom enterprise pricing available. All packages can be tailored to each organization’s needs.
Limitations: Premium pricing makes it less suited for solopreneurs and very small businesses. Due to high demand, companies must request access to the platform.
2. AthenaHQ
Founded by former Google Search and DeepMind experts, AthenaHQ stands at the forefront of Generative Engine Optimization, helping companies see how their brand appears on generative engines like ChatGPT, Perplexity, Claude, Gemini, and more.
Key Features:
- Multi-Engine Coverage: Comprehensive tracking across ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, and emerging platforms
- Competitor Benchmarking: Side-by-side visibility comparisons with detailed competitive intelligence
- AI-Generated Action Center: Tailored recommendations for content restructuring, FAQ optimization, and strategic outreach
- Traffic Attribution: GA4 integration for full-funnel AI search analytics
Pricing: Starter: $295/month, Growth: $595/month, Enterprise: Custom pricing with credit-based system (1 credit = 1 AI response).
Limitations: Credit system is a bit complex and can become expensive with extensive monitoring. Learning curve for smaller teams new to GEO.
3. Writesonic GEO
Writesonic's Generation Engine Optimization tool is designed to optimize your brand's presence across major AI platforms like ChatGPT, Claude, Google AI Overviews, and more.
Key Features:
- AI Traffic Analytics: AI Traffic Analytics tool tracks visits from AI crawlers (like ChatGPT, Claude, Perplexity, Gemini) that traditional analytics miss, showing which pages they access and how they drive human traffic through citations.
- Brand Presence Explorer: Visibility scoring, competitive benchmarking, and sentiment tracking across AI platforms
- Integrated Optimization: Built-in content creation and SEO tools for immediate implementation of insights
- Citation Gap Analysis: Identification of missed opportunities with actionable recommendations
Pricing: Standard: $99/month, Professional: $499/month, Enterprise: Custom pricing with GEO features available in Professional plans and above.
Limitations: GEO features limited to higher-tier plans. Newer platform with less market presence than established competitors.
4. Scrunch AI
Scrunch is a GEO tool that helps enterprise teams detect and correct false narratives in AI-generated answers. If you're concerned about outdated product information, competitor-biased summaries, or broken messaging, it provides the right solutions for your team.
Key Features:
- Misinformation Detection: Proactive identification of false or outdated brand information in AI responses
- Narrative Control: Tools for correcting and improving brand representation across AI platforms
- Journey Mapping: Understanding how AI agents navigate websites and interact with content
- Knowledge Hub: Library of owned and third-party content that AI engines cite
Pricing: Starter: $300/month (350 prompts), Growth: $500/month (700 prompts), Pro: $1,000/month (1,200 prompts)
Limitations: Higher pricing for basic features. Limited market presence compared to established platforms.
5. XFunnel
XFunnel combines AI visibility analytics with actionable playbooks and expert support. What makes this tool unique is its "Buying Journey Analysis" dashboard. This GEO analytics feature breaks down your brand's AI visibility at each stage of the funnel, from awareness to consideration to conversion.
Key Features:
- Buying Journey Analysis: Funnel-specific visibility tracking from awareness to conversion
- Query Analytics: Discovery of top AI prompts by intent, region, and persona
- Dedicated Analyst Support: Tailored recommendations and optimization playbooks
- Real-Time Visibility Tracking: Cross-platform monitoring with trend analysis
Pricing: Custom pricing with free AI search audit available.
Limitations: Custom pricing lacks transparency. Limited public information about platform capabilities.
6. Peec AI
Peec AI offers comprehensive multi-platform monitoring with a focus on real-time alerting and competitive benchmarking across AI search engines. They are actively looking to improve their data analytics capabilities based on the roles that they are hiring.
Key Features:
- Real-Time Alerts: Instant notifications when brand visibility changes for specific prompts
- Multi-Platform Coverage: Tracking across ChatGPT, Perplexity, Gemini, and emerging AI platforms
- Source Attribution Analysis: Understanding which websites influence AI responses about your brand
- Regional Tracking: Geographic-specific monitoring for international brands
Pricing: Basic: €89/month (25 prompts), Plus: €199/month (100 prompts), Business: €499/month (300+ prompts)
Limitations: Limited optimization recommendations compared to competitors. Higher pricing for advanced features.
7. Otterly AI
Otterly is the most practical GEO tool for teams focused on prompt-level AI rankings. It lets you monitor where your brand appears in AI-generated responses, track link citations, and discover high impact prompts your audience is using.
Key Features:
- Prompt Discovery: AI keyword research tool that transforms traditional keywords into conversation-based queries
- Automated Link Citation Detection: Real-time tracking when AI platforms reference your content with links
- Brand Visibility Index: KPI showing brand prominence across AI search engines over time
- GEO Audit: Comprehensive analysis with SWOT, competitor assessment, and tactical recommendations
Pricing: Lite: $29/month (10 prompts), Standard: $189/month (100 prompts), Pro: $989/month (1,000 prompts)
Limitations: Significant price jump between tiers. The leap from $29 to $189 monthly might be challenging for growing businesses. Limited advanced analytics compared to enterprise platforms.
8. Promptwatch
Like the name of the product says, Promptwatch tool helps you track brand mentions across AI platforms, helping companies understand how they're portrayed by AI Search engines.
Key Features:
- Prompt tracking: Track brand mentions across AI models
- AI traffic attribution: Identify which AI models drive traffic and conversions, and tie outcomes back to pages and content.
- Content optimization: Receive content optimization suggestions
- Looker studio integration: Allows you to view your data in Looker studio
Pricing: Starting from $75/a month with Professional and Business options.
Limitations: Platform itself isn’t as actionable as it could be and to get everything out of the platform you are required to have technical implementation skills and required to send server logs for them to attribute traffic.
9. SEOmonitor
SEOmonitor is an in-depth AI Overviews and chatbot tracking tool with access to brand mentions, daily snapshots, and custom analyses. Plus, the platform allows dual-signal tracking (SEO+GEO).
Key Features:
- Response evolution tracking: You can check when and how your content gets added or left out in chatbot conversations
- Access raw data through API: This feature lets you access raw data to run large-scale reports
- Dual SEO and AI tracking capabilities
Pricing: Starter: From $116 for 1000 keywords tracked daily. Writer: $29 for 5 AI-written articles. Pro: From $339 for 3000 keywords tracked daily.
10. Goodie AI
Goodie AI is offering a comprehensive answer engine optimization platform from tracking to optimization.
Key Features:
- AI-powered content creation tailored for AI search
- Comprehensive visibility tracking and analysis
- Topic research and keyword optimization
- Attribution tracking and ROI measurement
- Integration with popular content management systems
Pricing: Enterprise plans available only after a call
Limitation: No publicly listed starting price and the UI shots shared on their website doesn’t make the software look that actionable even if the UI does look sleek.
Best For: Content teams needing creation and optimization tools, agencies producing high volumes of content, SEO professionals.
11. Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.
Key Features:
- Consumer intelligence across social and AI platforms
- Advanced sentiment analysis and trend identification
- Influencer marketing and community management
- Customer data management and segmentation
- Enterprise-grade security and compliance
Pricing: Custom pricing
Limitations: Capabilities of their AI Search intelligence due not extend to the same level as dedicated GEO solutions like Superlines or Profound, but still a strong contender as a standalone solution next to them to track brand mentions in social media and AI platforms.
12. Atomic AGI
Atomic AGI is an AI-first SEO analytics and attribution platform that helps teams measure and improve their visibility across Google and the new wave of generative search engines (ChatGPT, Perplexity, Gemini, Claude, and more). It brings together AI search tracking, traditional SEO analytics, technical site health monitoring, and conversion attribution in one workspace that’s fast to set up and easy to use. Built with privacy in mind (GDPR compliance, EU hosting) and simple integrations.
Key Features:
- AI Search / Answer-Engine Tracking: Detects and maps when and how your content is surfaced by generative engines (ChatGPT, Perplexity, etc.), so you can see which pages capture AI referrals and how they perform.
- Unified Analytics & Attribution: Blends traditional SEO data with GA4/conversion signals so you can tie AI visibility to real business outcomes (conversions, revenue).
- Technical SEO & Rapid Indexing: Automated site audits, page-speed insights, sitemap/indexing checks and recommendations to improve how AI crawlers and LLMs consume your site.
- Content Intelligence & Workflow Automation: NLP-driven content analysis, clustering and automated optimization/workflow pipelines to scale AI-native content improvements and reporting.
- Reporting & Collaboration: Shareable, customizable reports that go beyond clicks and impressions to explain AI search trends and make the data actionable across teams.
Pricing: Free tier available to get started; paid plans scale from an entry-level Starter plan ($10/month) up through team and enterprise tiers with expanded data retention, crawl credits and seats. For enterprise scale, Atomic offers custom pricing.
Limitations: Limited information on their site regarding AI Search related features
13. Morningscore ChatGPT Tracker
Morningscore is a dedicated ChatGPT and citation tracker that helps you monitor visibility in AI chatbot conversions. The platform is one of the unique ChatGPT visibility trackers because of its gamified SEO elements.
Key Features:
- In-view tool for brand mention: With the in-view tool, you can check the actual words and phrases you track and that are shown to users
- Brand settings: This feature lets you add brand name variations to cover more prompts
- Morningscore won't just tell you whether your brand is mentioned or not - we will prove the result with an in-tool view of the mention
- Gamified progress tracking with XP points
Pricing: Lite: $49 for 50 AI credits. Business: $69 for 500 AI credits. Pro: $129 for 2500 AI credits. Premium: $259 for 10,000 AI credits.
14. Semrush AI Toolkit
Semrush has extended its market-leading SEO platform into the AI Search visibility space with comprehensive AI visibility tracking. Semrush's AI SEO Toolkit is a GEO tool that reveals how AI platforms like ChatGPT and Google's AI Mode portray your brand compared to competitors.
Key Features:
- AI Share of Voice: Comparative analysis across top LLMs showing brand positioning versus competitors
- Brand Sentiment Analysis: Understanding how AI platforms describe your brand and what shapes public perception
- Strategic Recommendations: AI-backed suggestions for product positioning, content strategy, and business direction
- Query Intelligence: Real questions users ask AI tools about your brand, revealing content gaps and opportunities
Pricing: $99/month per domain for the standalone AI Toolkit, with custom enterprise pricing for the full AIO platform.
Limitations: Higher per-domain pricing can become expensive for multi-brand portfolios. Limited compared to dedicated GEO platforms due to having strong legacy SEO platform in the background which is their core business.
2025 Market Predictions: What's Coming Next
If you’re evaluating Profound alternatives, these broader trends show why competition in GEO analytics tools is heating up and why new, more flexible tools are emerging fast. With flexible, we mean solutions that aren’t as data and technical heavy as Profound’s solution is. The GEO analytics market is growing rapidly, which means that new platforms are launching every quarter, and established SEO tools are racing to add AI search capabilities. Based on current trends and expert insights, here’s what to expect next:
•Platform Expansion: Major SEO providers such as Semrush, Ahrefs, Moz, and BrightEdge will continue building or acquiring GEO analytics features to prevent customer churn.
•Advanced Features: Expect deeper personalization tracking, understanding how AI responses vary by context, along with real-time content optimization and multimodal visibility (text, image, and voice data).
•E-Commerce-Specific Solutions: GEO tools focused on agentic shopping experiences, providing insights into how your products are represented, compared, and recommended across AI search engines.
•Market Maturity: Industry benchmarks for AI visibility will emerge, making tool comparison and ROI measurement more consistent.
•Specialized Solutions: Vertical-specific GEO tools for sectors like healthcare, finance, and legal will appear with compliance-ready integrations.
•Integration Depth: GEO platforms will soon connect seamlessly with CRMs, analytics suites, and content management systems, embedding AI visibility into the full marketing workflow.
•AI-First Marketing: As Semrush projects LLM traffic surpassing Google Search by 2028, GEO will become as critical to marketers as SEO once was.
•Voice and Visual Optimization: AI search will expand beyond text to include voice assistants, visual recognition, and AR-driven discovery.
•Predictive Intelligence: Expect tools that forecast brand mention opportunities and automate content updates based on real-time AI search data.
The Window of Opportunity Is Here
The shift from traditional search to AI-powered discovery is the biggest transformation in digital marketing since social media. Early adopters that invest in GEO analytics now will capture an outsized share of future visibility and growth.
Your Implementation Roadmap:
- Start Measuring Now: Choose a GEO analytics platform that fits your current budget, data needs, and way of working.
- Optimize Existing Content: Use GEO insights to refine your top-performing pages for AI visibility.
- Create AI-Native Content: Write and structure material specifically for AI models to read, understand, and cite.
- Scale and Systematize: Turn GEO optimization into a continuous process and expand into enterprise-level tools as results and confidence grow.
Success used to mean ranking number one on Google. In the AI era, there might not even be a “top result.” The real goal is to become the answer, the brand AI systems trust and cite in their responses.
Tools covered in this guide reflect the latest advances in GEO analytics, but the field is changing quickly. The most important step is to start tracking and optimizing for AI search now, instead of waiting for the market to fully mature.
The future of search has already arrived; it just isn’t evenly distributed yet. By adopting GEO analytics early, your brand secures a lasting advantage in visibility, credibility, and growth in an AI-driven world.
Start with Superlines today and book a discovery call to see how your brand performs in AI search!