Google AI Mode can recommend brands, compare products and link to websites when answering search questions. AI Mode tracking tools show when your brand appears in those answers, which competitors are mentioned and which pages Google cites.
This guide compares 12 tools that monitor Google AI Mode, plus three additional options combining tracking with content or website workflows. We explain what each tool measures, what its reports include and how much the relevant subscription costs. Superlines publishes this guide and is included in the comparison. Pricing was checked in October 2026.
What Google AI Mode tracking measures
Google AI Mode is a conversational experience within Google Search. AI Overviews are summaries shown in search results, while the Gemini app is a separate assistant. Sharing Gemini technology does not make these surfaces interchangeable. Support for one does not establish tracking for the others.
Google's January 2026 update lets people ask a follow-up from an AI Overview and continue into AI Mode. Trackers still need to identify which surface produced the answer they report. For Overview-specific purchasing options, see our AI Overviews tracking comparison.
Inside an AI answer, there is no single equivalent of a blue-link ranking. Useful reports separate:
- Brand mentions and visibility: whether the answer names your brand, and how frequently it appears across the collected answers.
- Citations: which exact URLs are linked as sources. A brand mention can appear without a link to its own website.
- Positioning and sentiment: where and how the answer presents a brand, using the product's own metric definitions.
- Competitor and source analysis: which other brands appear and which pages repeatedly support the answers.
- Answer records: the underlying response, prompt, engine, market and collection date that explain the numbers.
Most tracking tools regularly ask Google AI Mode a set of questions and save the answers. But that doesn't necessarily mean they also track what happens when someone asks a follow-up, such as “Which of these options is cheapest?”, within the same conversation. Follow-up tracking is a separate capability to confirm with the vendor; a tool can still provide useful AI Mode monitoring without it.
If you want to measure Google AI Mode, make sure the tool actually tracks answers from AI Mode. Answers generated through a separate AI model API may differ from what people see in Google Search. Our API versus UI data-collection guide explains this distinction further.
Quick comparison: AI Mode access and buyer fit
The providers below are compared in the same order as their profiles. They are not ranked from best to worst. Each row shows a plan or product that supports AI Mode; the profiles explain the included tracking allowances and important limits.
Superlines: AI Search analytics across brands and markets
Superlines is a purpose-built AI Search analytics platform for enterprise marketing teams and agencies. It monitors Google AI Mode separately from AI Overviews and supports brand visibility, citations, sentiment, positioning and competitor/source analysis across brands and markets. Underlying answers and exact source URLs help teams investigate the patterns behind a headline score.
The platform includes citation gaps and Action Center recommendations to help marketers prioritize work. Superlines measures and recommends; content editing and publication belong in the team's content workflow.
Monthly pricing is €79 for Starter with 50 prompts and one brand, €199 for Pro with 150 prompts and three brands, and €379 for Growth with 300 prompts and seven brands. Each self-service tier includes three selected engines, so include AI Mode in that selection. Tracking is daily; retained history is one, two and six months respectively. Pro adds data exports and Growth adds API access. Enterprise has custom pricing and broader coverage and history.
Best for: teams needing source intelligence, competitor comparisons and reporting across brands or markets. The three-engine selection and retained-history limits matter when comparing self-service plans with longer reporting requirements.
SE Ranking / SE Visible: two routes to Google AI monitoring
SE Ranking's AI Results Tracker supports AI Mode within its SEO platform. Its AI Mode product page documents brand mentions, website links, competing brands, cited domains and URLs, market filters and answer inspection.
SE Visible is a separate AI visibility product. Basic lists $99/month for 200 prompts and three projects, with AI Mode among five supported engines. Its FAQ describes daily updates, tracking in 42 countries with a project-specific prompt language, and answer-level mention, citation, position and sentiment information.
SE Ranking Core lists $129/month, including 2,000 keywords and 100 daily tracked prompts. The AI Search add-on starts at another $89/month and includes SE Visible access with separate registration. Core plus that add-on therefore totals $218/month on monthly billing; it is not the required starting route for every buyer.
The add-on help page labels its allowance as monthly checks, while the pricing page describes prompts. Confirm the applicable allowance with SE Ranking before sizing this route.
Best for: teams that already use SE Ranking for SEO work, or want dedicated brand analysis through SE Visible without buying the SEO suite solely for AI Mode.
Semrush: scheduled tracking alongside SEO and AI research
Semrush combines AI visibility research with scheduled custom monitoring. Its setup guide places Prompt Tracking within Position Tracking and explicitly offers Google AI Mode as an engine. Mention, cited-page and competitor reports help connect recurring monitoring with broader research.
Semrush One Starter lists $199/month on monthly billing, including 500 daily tracked keywords and 50 daily custom prompts. The standalone AI Visibility Toolkit Base displays $99/month per domain billed annually, with 25 daily custom prompts and Brand Performance analysis for one domain. Additional users and capacity can change the total.
Best for: marketers who want SEO operations and AI reporting in one workspace. Keep the selected prompt campaign distinct from Semrush's research database and other reports: their coverage and update schedules are not interchangeable.
Ahrefs Brand Radar: research plus custom prompt monitoring
Ahrefs Brand Radar provides two useful views: research across its AI visibility index and recurring checks of questions you choose. Its custom prompt documentation explicitly supports AI Mode, configurable locations and daily, weekly or monthly updates. Stored responses can be inspected alongside mention and citation data.
Eligible paid Ahrefs subscriptions include small monthly check allowances: Lite has 150, Standard 300 and Advanced 600. Additional custom tracking costs $50/month for 2,500 checks, $100 for 7,000 or $250 for 25,000. One check is one prompt execution on one engine in one location. For example, 50 prompts on AI Mode in one location, checked daily for 30 days, consume 1,500 checks. The $50 package covers that configuration and can be purchased without a paid Ahrefs SEO subscription.
The separate Brand Radar index costs $199/month per platform or $699 for all platforms; the latter includes 2,500 custom checks. Buying every index is not necessary just to monitor your own AI Mode prompts.
Best for: existing Ahrefs users who want focused monitoring alongside source and competitor research. Budget for checks across the engines, locations and frequency you actually use.
Nightwatch: bundled organic and AI tracking
Nightwatch's AI tracking documentation explicitly lists Google AI Mode and AI Overviews. It describes brand mentions, position, sentiment, response inspection and cross-model comparisons alongside organic rank tracking.
The current pricing page bundles the toolkit without a separate AI Tracking add-on. Its displayed annual Starter configuration is €79/month, billed €948 yearly, with 500 keywords, 50 AI prompts and 1,500 AI answers per month. It lists daily tracking and multiple AI platforms. Prompt and answer allowances are separate, so broader collection must fit the monthly answer budget.
Best for: SEO teams and agencies wanting organic ranks, AI monitoring and reporting in one subscription. Match the included domains, competitors and answer records to your reporting requirements.
Keyword.com: configurable AI monitoring with credit billing
Keyword.com's AI Mode tracker reports brand visibility, citations, sentiment and competitors. Its AI Visibility product extends beyond Google to other engines; it is distinct from conventional keyword tracking.
The pricing configurator lists standalone AI Visibility at $9.80/month for 20 credits. A 500-credit configuration costs $90/month. Its credit guide defines a run as a search term on one engine at one refresh; AI Mode consumes 0.25 credits per run. Fifty AI Mode prompts checked daily for 30 days use 375 credits, fitting that 500-credit configuration before other engines or features are added.
The combined 360° Visibility configuration starts at $33/month for 1,000 weekly tracked keywords and 15 AI credits. Those credits provide limited AI monitoring capacity, not 1,000 AI prompts. Live read-only reports and AI Visibility API access are listed; white-label reporting is a separate add-on.
Best for: teams wanting to control cadence and spending across selected queries. Credits expire each billing cycle, and refreshes pause when they run out rather than triggering automatic overages.
Rankability: tracking within an agency content workflow
Rankability's pricing explicitly includes Google AI Mode among 11 AI platforms on every paid tier. It offers daily query monitoring for mentions and citations alongside its research, content optimization and client delivery tools.
Starter is $97/month for 100 tracked AI queries; Agency is $297 for 300 and Agency Pro is $497 for 500. Client workspaces and team members are unlimited, with API/MCP access and branded reports listed. The active-query allowance is shared across clients.
Organic tracking has separate limits. Starter includes 50 Google keywords with weekly updates and 250 monthly checks, including manual refreshes; location and language combinations use separate keyword slots. These are not additional daily AI prompts.
Best for: agencies that want AI monitoring within a broader content delivery workflow. Compare the tracking evidence and reporting against your needs independently of the content features.
Profound: enterprise AI Mode monitoring and research
Profound's Answer Engine Insights covers brand visibility, competing brands and citation analysis, with prompt research through Conversation Explorer.
The current brand pricing matrix offers a free seven-day Trial and custom Enterprise terms. The Trial runs 50 prompts daily across ChatGPT, Gemini and AI Overviews; AI Mode is listed within Enterprise capability. Enterprise adds ongoing daily monitoring, custom prompts, regions and languages, all-time history, CSV/JSON exports and API access.
Best for: enterprise brands wanting broader AI research and analytics with a configured coverage package. Evaluate the AI Mode quote and organizational access requirements; the free Trial does not establish AI Mode access.
Peec AI: daily brand and source analysis
Peec AI monitors visibility, position, sentiment and share of voice against competitors, with source analysis down to domains and URLs. Its current pricing matrix lists AI Mode among the models buyers can select within their plan.
On monthly billing, Starter lists $95 for 50 prompts, three selected models, one project and one country. Pro lists $245 for 150 prompts, two projects and three countries; Advanced lists $495 for 350 prompts, five projects and three countries. All three include daily monitoring and unlimited users. Extra models are available as add-ons; include AI Mode within the selected three if that is the priority.
Advanced adds Looker Studio integration, while Enterprise adds API access, SSO and custom coverage. Prompt capacity can be allocated across projects.
Best for: marketing teams needing recurring brand/source reporting, and agencies considering Peec's separate agency packages. Choose the tier around market and reporting access as well as prompt volume.
OtterlyAI: straightforward monitoring with an AI Mode add-on
OtterlyAI offers daily prompt monitoring, brand reports and link citation analysis. Its baseline engines include AI Overviews, ChatGPT, Perplexity and Microsoft Copilot; Google AI Mode is an additional purchase.
The monthly pricing is $29 for Lite with 15 prompts, $189 for Standard with 100 and $489 for Premium with 400. The AI Mode add-on costs $9, $59 and $149 respectively, producing configured totals of $38, $248 and $638 per month. These totals include the baseline engines plus AI Mode, before other extras.
Lite lists one workspace and report exports. Standard adds unlimited workspaces, a Data Studio connector and API access; Premium expands capacity. Annual subscriptions use different rates and upfront commitments.
Best for: smaller teams wanting simple recurring mention and citation reports, or agencies that value workspace separation. Compare the complete add-on total at the prompt volume you need.
ZipTie: configurable prompts, engines and cadence
ZipTie's current pricing explicitly offers Google AI Mode alongside other engines. It uses configurable prompt slots and daily, weekly or monthly schedules. Its reporting includes collected responses, citations, competing brands and URL-level analysis.
The published rate is $0.01 per prompt-engine check, with a different rate for all seven engines. At that single-engine rate, 50 prompts checked on AI Mode daily for a 30-day month calculate to $15 before optional add-ons; use the configurator for the actual subscription total. Adding engines or faster schedules increases the configured cost.
Seats, projects, competitors, exports and share links are not separately billed. API/MCP access is an optional $10/month addition; content generation and UGC analysis have separate charges. Annual billing discounts the prompt subtotal, not flat add-ons.
Best for: teams managing mixed monitoring schedules across brands or clients. Tracking cadence is configured per project, so mixed schedules use separate projects and shared workspace prompt pools.
Promptwatch: AI Mode within broader monitoring workflows
Promptwatch monitors brand mentions, citations, sentiment and competitors alongside optional crawler, visitor and content workflows. Its changelog explicitly supports AI Mode monitors in any supported country. Crawler activity and visitor analytics add context, but do not prove that a particular AI citation caused a conversion.
The agency Kick-off plan lists $199/month, all models, unlimited projects and prompts, 10,000 monthly responses, daily tracking and API/MCP access. Growth lists $399 for 25,000 responses. Unlimited prompts still operate within a response allowance; agent credits are a separate resource for agent tasks.
The brand plans start at $95/month for Essential with 50 prompts and four models. That four-model entry configuration should not be treated as a confirmed AI Mode price without checking its engine entitlement with Promptwatch.
Best for: agencies wanting multi-client analytics and teams combining monitoring with broader content and site workflows. The agency plan is the clearly documented all-model route in this comparison.
Shorter alternatives for content and site workflows
Writesonic combines AI visibility tracking with content and SEO tools. Its pricing matrix places AI Mode within Enterprise's eight-platform coverage, with custom prompts, regions and languages. Self-service coverage of ChatGPT, Gemini and AI Overviews does not establish AI Mode access. Consider it when content production and analytics need to share a platform; obtain an Enterprise configuration for this Google requirement.
Scrunch combines visibility, citation and sentiment analysis with site and agent-traffic features. Its pricing matrix lists AI Mode in Enterprise's expanded coverage; Core lists ChatGPT, Perplexity, AI Overviews and Copilot. Enterprise pricing is custom. It is relevant when AI monitoring accompanies a broader site-experience program.
AIclicks lists AI Mode among available engines in its pricing matrix, alongside visibility reporting and content features. Starter is $59/month for 30 prompts and three engines, but the page distinguishes default and available models without clearly establishing the AI Mode selection cost. Confirm that entitlement with AIclicks before using $59 as the configured AI Mode price.
How to choose the right AI Mode tracker
Start with the decision your team needs to make. If you already use an SEO platform, it may provide the brand mentions, source URLs and saved answers you need for a focused set of buyer questions. Keep it or increase its tracking allowance if its reports meet your needs.
Consider a dedicated AI Search analytics tool when you need more detailed source analysis, competitor comparisons, or reporting across brands and markets. Superlines and Peec offer these analytics capabilities; Profound is an enterprise option, while OtterlyAI and ZipTie offer different self-service subscriptions. Rankability and Promptwatch also deserve consideration when you want monitoring alongside content and website workflows.
Build the comparison around three purchasing details:
- Coverage: the actual Google surface, selected engines, markets and languages. Global organic rank tracking does not automatically establish identical AI Mode coverage.
- Capacity and cost: active prompts, generated answers, monthly checks or credits, plus add-ons and billing commitments. A tracked keyword, a prompt and a collected answer are different units.
- Reporting: saved answers, exact cited URLs, retained history, exports, client workspaces and organizational access. Paying for more prompts does not necessarily unlock a needed reporting feature.
An illustrative purchasing and reporting example
Imagine a UK marketing team already monitoring 50 category queries in an SEO suite. Its current report detects AI Overviews, but the team wants to understand AI Mode recommendations for the same topics. The first choice is whether to enable AI Mode within that suite or add a specialist product.
For a fictional prompt, “best project management software for UK agencies,” a useful record might show:
- Surface and market: Google AI Mode, United Kingdom, English.
- Collection date: 12 October 2026.
- Brand mentioned: Acme Projects.
- Acme Projects website cited: no.
- Sources: exact review and comparison URLs, with competing brands shown in the answer.
A mention-only report shows whether Acme appears in the collected answers. Exact sources show that Acme's mention came without a citation to its own site. An underlying answer lets the team examine what Google said and why the cited pages are relevant. A later follow-up, “which offers UK data hosting under £200 per month?”, would be a separate conversational requirement if the team wants that response captured with the previous context.
Price the required schedule before choosing. Fifty daily prompts in one engine and market mean 1,500 scheduled answer collections in a 30-day month. Vendors may bill these as checks, runs or answers; usage credits have their own conversion rules.
Which questions should you monitor, and how should you use the results?
Start with a focused mix of questions tied to marketing decisions:
- Branded: your brand, product names and “[brand] vs [competitor]” comparisons, to inspect accuracy and positioning.
- Category: “best [category]” and “[category] tools compared,” to understand consideration alongside competitors.
- Problem: questions your audience asks about problems your product solves, to find relevant information and source gaps.
Group results by intent, engine and market. Choose the volume and cadence around your audience, reporting needs and subscription allowance; there is no universal minimum query count. Our GEO best-practices guide offers broader context for content decisions.
Use Brand Visibility, Citation Rate and Sentiment to understand presence, sources and how the brand is described. Competitor positioning, share of voice and exact URLs explain where to investigate. When a competing page is repeatedly cited, inspect its relevance, specificity, evidence and freshness before deciding what to improve. Recurrence is a useful investigation signal, not proof that copying the page will earn a citation.
Compare repeated collections for the same questions and markets, rather than acting on one changed answer. Use native search reports, AI visibility analytics, website referral data and CRM outcomes to understand different parts of search performance.
Choose around coverage, evidence and configured cost
The right AI Mode tracker is the one that captures the Google experience your buyers use and gives your team evidence it can act on. If you already use an SEO platform, check its AI Mode tracking first. Then compare dedicated AI Search analytics tools or products that combine tracking with content and website workflows where they fill a real reporting gap.
For related buying decisions, see our comparisons of AI visibility tools, Copilot tracking tools and ChatGPT tracking tools. To evaluate Superlines for Google AI Mode alongside other selected engines, start a trial.