Best AI Search Visibility Dashboards in 2026: Reports, Evidence and Pricing Compared
An AI Search visibility dashboard helps you understand how your brand, products and website appear in AI-generated answers. Useful dashboards show brand mentions, citations, sentiment and competitors, then let you inspect the answers and source pages behind those metrics.
For enterprise marketing teams, SEO professionals and agencies, the buying question is practical: can the platform explain what changed, show where it happened and provide a report your team can use? A high-level score is helpful for an overview. Investigating an incorrect product description or a competitor's advantage requires more detail.
This guide compares dashboards by their reporting views, available evidence, sharing options and relevant subscriptions. Product information was checked on 13 October 2026 using official pricing and documentation. Superlines publishes this article and is included in the comparison. The order is for readability, not a best-to-worst ranking; this is a documentation-based comparison, not a hands-on usability or accuracy benchmark.
Key takeaways for dashboard buyers
- Look for a clear route from a trend or competitor gap to the saved answer and exact cited URLs.
- Compare the subscription that supports your reporting: included engines, brands, markets, history, exports and team access can change the cost.
- Existing SEO platforms may already cover a focused monitoring need. Dedicated analytics are useful when your team needs deeper answer, source or portfolio reporting.
- Google's native reports measure website impressions in generative AI features; Bing's AI Performance measures website citations across supported Microsoft experiences. Both complement cross-platform brand monitoring.
Quick comparison: reporting value and relevant plans
The comparison below focuses on reports a buyer can use. Prices retain the vendor's currency and stated billing basis. Prompt slots, credits and checks are different allowances; the lowest advertised price is not necessarily the package needed for your team.
Superlines: investigate visibility across brands and markets
Superlines is an AI Search analytics platform for enterprise marketing teams and agencies. Its analytics views bring together brand visibility, competitive positioning, sentiment and citation analysis across engines and markets. Work in the dashboard to compare trends, then inspect individual AI answers and the sources behind them.
For example, if a competitor appears more often for a product category in Germany, open the relevant answers and review the pages repeatedly cited. Action Center turns visibility gaps into recommendations for content, website improvements or outreach that your team can review and prioritize.
Teams can also use Superlines data outside the dashboard. Through MCP, they can explore their analytics in AI assistants such as Claude and ChatGPT and build agentic workflows around that data. API access supports custom reporting, integrations and automation. Superlines also offers supporting features for content creation and website optimization, including site audits and optimization recommendations, alongside an in-app AI agent.
View the Superlines screenshot at full size.
Plans and reporting access: Monthly brand pricing is Starter €79 for 50 prompts and one brand, Pro €199 for 150 prompts and three brands, and Growth €379 for 300 prompts and seven brands. Each selects three answer engines from the available catalog. Enterprise is custom and lists up to ten engines, unlimited brands and SSO/SAML. The catalog includes ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Copilot, Claude, DeepSeek, Mistral and Grok.
CSV, Excel and JSON exports begin at Pro; API access begins at Growth; MCP is listed across plans. History is one month on Starter, two on Pro, six on Growth and all-time on Enterprise. Agency plans have different client-brand allowances. For quarterly reporting or an external dashboard, history and data access may determine the package more than prompt volume.
Semrush: AI reporting alongside an existing SEO workspace
Semrush's AI Visibility Toolkit is worth evaluating when the team already uses Semrush, or wants SEO and AI reporting in one workspace. Its reporting combines broad AI visibility research, Brand Performance and custom Prompt Tracking. These are different views: custom questions help monitor your priorities, while broader research helps discover brands, topics and cited pages.
For ongoing reporting, keep each view's scope visible. Semrush's toolkit documentation says custom Prompt Tracking updates daily and Brand Performance weekly. A broader visibility score and your chosen prompt cohort should not be presented as the same measure. Ask the demo to show the tracked answer and source URLs behind a competitor gap, rather than stopping at the summary chart.
Buying route: Standalone Base displays $99/month per domain billed annually, with 25 custom tracked prompts and one domain for Brand Performance. SEO + AI Search Starter lists $199 on monthly billing and 50 daily prompts; larger bundles increase allowances. A separate SEO subscription is not universally required for the standalone product.
CSV exports are limited to 1,000 rows per export and ten exports per user per day. Toolkit access must be allocated to eligible users; corporate-account membership alone does not provide it. Scheduled and branded stakeholder reports can involve My Reports subscriptions. Budget for the reporting route and users you need, not just the first domain.
Profound: enterprise answer research and agency client reporting
Profound combines Answer Engine Insights with marketing-agent workflows. Its analytics product covers visibility, sentiment, competitors and citation sources. This is useful when a brand team needs to investigate how it is described across answer engines, rather than only count appearances. Our Profound alternatives guide compares dedicated analytics tools with platforms that also support content work.
Its agency offering describes centralized client management. A useful demonstration would start with a client's competitor gap, open the relevant answers and cited pages, and show how the findings become a client report. Marketing-agent credits and tracked-answer allowances serve different jobs and should be priced separately.
Trial versus ongoing reporting: The current brand pricing page lists a free Trial and custom Enterprise. Trial runs 50 recommended prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews, with one region and language. It does not list history, exports or API access, and prompts cannot be customized. Enterprise lists tailored tracking, up to nine engines, all-time history, CSV/JSON exports and API access.
The agency tab lists Agency Growth at $99/month plus $399/month per full client workspace. It includes ten pitch workspaces per month; client workspaces list 100 daily prompts across ChatGPT, Perplexity and AI Overviews, CSV/JSON exports and 400 monthly agent credits. API access is not included. This separates prospect audits from ongoing client reporting.
OtterlyAI: recurring prompt monitoring and citation reports
OtterlyAI fits teams starting with a focused prompt set and agencies that want recurring mention and citation analysis. Its Citations report lists cited URLs, highlights changes and lets users filter by date, country and engine. Brand-mention indicators help separate pages mentioning your brand from other sources cited in the same topic space.
That makes the report useful for a content review: open a frequently cited page, inspect whether it describes your brand, and decide whether to improve your own page or investigate a relevant third-party source. The evidence supports a review priority, not proof that securing a mention there will produce a citation.
View the OtterlyAI screenshot at full size.
Plans and reporting access: Monthly pricing lists Lite $29 for 15 prompts, Standard $189 for 100 and Premium $489 for 400. ChatGPT, AI Overviews, Perplexity and Copilot are included. Claude, Gemini and AI Mode are paid add-ons. Daily tracking and exports are listed on Lite; API, MCP and the Looker Studio connector start at Standard, with usage quotas. Standard and Premium list unlimited workspaces, while Lite has one.
For an agency, extra engines and workspace requirements can change the practical entry cost. A low-cost Lite account is useful for a narrow monitoring job, but it is not equivalent to a multi-client reporting configuration.
Rankscale: configurable dashboards with credit-based monitoring
Rankscale is relevant when a team wants to control which questions, engines and schedules consume its monitoring budget. Its source-box analysis identifies domains and URLs; competitor and sentiment views add context. The plan comparison describes saved dashboards with configurable widgets, layouts and metric settings, plus sharing links, CSV/Sheets exports and Looker Studio integration.
The buying distinction is flexible execution. Creating unlimited search terms does not mean unlimited collected answers. Credits pay for each engine query, with different consumption for different engines. Adding markets, engines or more frequent collection can use the allocation faster.
Reporting package: Pro is $99/month with 1,200 credits and ten brand dashboard slots; Pro+ is $229 with 3,000 credits and full REST API access. Growth and Enterprise list agency and higher-volume options. The pricing table also advertises an annual-only Essentials route at $17/month, with $20 shown as the comparison price. Obtain its credit and brand allowances from Rankscale before budgeting it for recurring reporting.
Use the vendor's credit calculator with your intended engine mix and schedule. Do not compare a credit allocation directly with another product's prompt slots, or treat an advertised maximum answer count as guaranteed for every configuration.
Peec AI: prompt, answer and source investigation for marketing teams
Peec AI connects visibility, position and sentiment charts to individual chats and source analysis. This is useful for marketers investigating which questions omit the brand or contain a positioning problem, then reviewing the domains and URLs associated with those answers.
A practical example is a brand mentioned favorably but described with an outdated feature. The saved answer identifies the wording; source detail helps you review possible information gaps. Keep retrieved sources distinct from visibly cited links when using the source report.
Plans and reporting access: Brand pricing lists monthly euro prices of €85 Starter, €205 Pro and €425 Advanced, with dollar listings of $95, $245 and $495 respectively. Use the currency quoted for your account. Allowances are 50, 150 and 350 prompts, with three selected models and one, two and five projects. Additional models cost extra.
Advanced explicitly lists multi-country reporting and Looker Studio; Enterprise lists API, SSO and broader configurable coverage. Peec documents exports and a Data Studio connector, but some public descriptions differ on country and access entitlements. If your requirement is a shared multi-market report or an external data feed, confirm that entitlement in the selected package rather than assuming the Starter monitoring view includes it. Our Peec AI alternatives guide compares plans and reporting requirements with other tools.
Ahrefs Brand Radar: broad discovery versus your own tracked questions
Ahrefs Brand Radar has two distinct reporting jobs. Its AI Visibility Index explores brand mentions and cited pages across a broad, search-backed question dataset. Custom Prompts follows the specific questions your team selects. The index is useful for discovering a competitive topic; custom monitoring is useful for following that topic consistently over time.
Screenshot source: Ahrefs Brand Radar documentation. View the screenshot at full size.
The custom-prompt guide supports selecting engines, locations and daily, weekly or monthly refreshes. Paid Lite, Standard and Advanced SEO subscriptions include 150, 300 and 600 monthly checks respectively. Those allowances may be enough for a small monitoring need before adding a dedicated subscription.
Buying route: Custom tracking starts at $50/month for 2,500 checks; the AI Visibility Index starts at $199/month per index, or $699 for all platforms. Checks depend on platform, location and refresh frequency. The broader index and custom monitoring should be priced as separate requirements.
Ahrefs documents Brand Radar reports, exports and API access, with plan quotas; integration access is not unlimited. Its custom-prompt documentation flags new Grok collection as paused. For a purchase, name the required engines and report scope rather than relying on a general platform count.
SE Visible: a shared overview with answer and source detail
SE Visible's dashboard suits teams that want an overview of visibility and competitors, with access to the AI answers underneath. Its product page describes date, topic and engine filters, source domains and URLs, multiple brands, unlimited users and CSV exports.
The useful distinction is the reporting handoff: a marketing lead can identify a topic gap in the overview, while a specialist checks the answers and sources before recommending a change. Multiple projects provide a way to separate client or brand reporting.
Plans and limits: Basic is $99/month for 200 prompts and three projects; Core $189 for 450 prompts and five projects; Plus $355 for 1,000 prompts and ten projects. Five engines are listed: ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews. A ten-day trial is advertised.
SE Visible documents CSV and XLSX exports, Data Studio reporting and a beta API for metrics, prompt results and cited sources. Confirm the relevant access and limits for your selected plan. The public site labels richer report generation/customization and custom access controls as coming soon, so do not select it on the assumption that those features are already included. SE Ranking also offers an AI Search add-on route; it should not be confused with a requirement to buy an SEO subscription for standalone SE Visible.
BrightEdge AI Catalyst: dashboards inside enterprise SEO reporting
BrightEdge AI Catalyst is useful for organizations that want AI reporting inside an enterprise SEO environment. It separates mention presence from citation presence, compares competitors by engine and tracks sentiment with access to the prompt and full answer behind a rating.
Its distinctive reporting feature is reuse: charts and tables can be pinned to BrightEdge dashboards and annotated with campaign or competitive context. Charts export as PNG and tables as CSV. This suits teams preparing board presentations while analysts retain tables for investigation.
The current product page lists ChatGPT, Perplexity, AI Overviews, AI Mode and Gemini among its supported platforms. It offers a demo rather than a public AI Catalyst rate card. Request an AI Catalyst-specific configuration covering your brands, engines, markets and history; existing SEO data history does not establish equivalent AI-answer history.
Content workflows with AI visibility reporting
Surfer: choose the monitoring product or the content bundle
Surfer is relevant when the same team investigates visibility gaps and works on content. Its current AI Search Analytics plan lists $82/month billed yearly, with 50 prompts refreshed daily, mention gaps, sentiment, five brand spaces and MCP.
Standard lists $99/month billed yearly and combines content tools with 25 prompts refreshed weekly. These packages serve different reporting needs: a team buying content editing should not assume it receives the same monitoring cadence as the analytics product. Pro lists a larger content-and-monitoring bundle. Demonstrate the required answer and source investigation in the intended package; a content score is not itself evidence of an AI citation or a guaranteed visibility improvement.
AIclicks: monitoring alongside a content agent
AIclicks combines mention and citation monitoring with its Clicky agent, generated articles and CMS integrations. Its monthly plans list Starter $59 for 30 prompts and three selected models, Pro $189 for 150 prompts and four models, and Business $499 for 300 prompts and six models. Pro and Business list API, MCP and GA4 integrations.
This is a useful option when buyers want reporting and a content workflow together. The relevant demo should show the tracked answer, cited URLs and competitor detail, then separately show what the agent generates or sends to the CMS. Starter includes one website. The pricing page does not clearly specify export formats or limits, so confirm those details if you need to use the data in external reports. The model list identifies API-based surfaces; establish which experience the selected engines monitor in your demo.
XFunnel's transition to HubSpot AEO
XFunnel was acquired by HubSpot. The current HubSpot AEO offer describes ChatGPT, Gemini and Perplexity monitoring, competitor share of voice, prompts and citation analysis. It lists $50/month, or $45/month paid yearly, without another HubSpot subscription.
For a HubSpot-oriented team, that is a current evaluation route. Legacy XFunnel analyst support, exports and engine coverage should not be assumed to carry over. Confirm those requirements against the current offer rather than using the former standalone profile as a specification.
How to choose a dashboard for your reporting workflow
Start with the report your team needs to produce
Bring a real question to the trial or demo: “Which competitors appear for this product category in Germany, and which pages are cited?” Follow it from the summary to the engine/market segment, then open an answer and its exact URLs. Finally, produce the report or export you would send to a colleague. That exercise tests whether the dashboard supports your work more directly than a feature count.
For agencies, test switching between client projects, applying client-specific competitors and sharing only the intended client's results. A platform with multiple projects but limited sharing permissions may require a different reporting process. For enterprise teams, test both portfolio summaries and local views so a strong market does not hide a weaker one.
Decide whether to keep, upgrade or add to your existing tools
If you already use Ahrefs, included custom checks may cover a small set of priority questions. A Semrush AI subscription or bundle may provide enough evidence and exports within the team's existing workspace. A Surfer content subscription may suffice for weekly monitoring while a daily analytics requirement calls for a different package.
Add dedicated analytics when the existing option cannot provide the answer detail, source investigation, market comparisons, history or client reporting you need. Teams starting without an SEO suite can choose a standalone dashboard directly; buying a full suite is not a prerequisite.
Price the configuration that supports that work
Specify your brands, markets, engines, prompt sets, collection schedule, history and report recipients. Check whether the export contains the fields you need, including answer text and citation URLs, rather than only summary metrics. API access can automate repeatable reporting; MCP lets an AI assistant work with accessible data. Neither label alone guarantees access to every report or raw record. Our AI Search analytics API comparison explains these access distinctions.
Keep the prompt set and filters visible in recurring reports. Brand Visibility, Citation Rate and Sentiment provide core signals; competitor share of voice, positioning and sources add context. Similar metric names can use different definitions. Match the monitored experience to your audience and use our API versus UI collection guide for the deeper explanation, rather than treating one collection approach as universally superior.
Native Google and Bing reporting: useful alongside a brand dashboard
Google Search Console: Google's generative AI performance reports show how often website URLs appear in generative features, including AI Overviews and AI Mode, with separate Search and Discover views. They provide impressions, pages, countries, dates and device breakdowns for Search. Google confirms worldwide rollout by August 31, 2026. Use them to identify pages and markets receiving native Google AI exposure.
Bing Webmaster Tools AI Performance: Microsoft introduced the report in public preview in February 2026. It reports website citations across supported Microsoft Copilot, Bing AI-generated answers and select partner integrations, including cited pages, sampled grounding-query phrases and citation trends. The June expansion adds Intents, Topics, Citation Share and period Compare, described as preview capabilities globally. Grounding queries are phrases used to retrieve supporting content, not a complete record of users' original prompts. Our Bing AI Performance guide explains the reporting workflow.
Google impressions and Bing citations measure different things. Bing Citation Share is your site's portion of citations for a particular grounding query; it does not expose competitor domains and is not brand Share of Voice. Neither report provides the same breadth of cross-platform brand mentions, named-competitor comparisons and saved-answer monitoring as dedicated AI Search analytics.
If your immediate question is which website pages appear in Google or are cited in supported Microsoft experiences, start with these native tools. Add broader analytics when the question concerns how the brand is described, who appears instead or what happens across other AI platforms.
Connect AI Search visibility with traffic and business outcomes
AI Search analytics shows how your brand appears in answers, which sources are cited and how competitors compare. Website analytics adds identifiable AI referral visits and what those visitors do on your site. CRM and sales reporting adds customer discovery, pipeline and commercial outcomes.
Bring these views together in recurring reports to understand where the brand is visible, which visits you can identify and what customers do next. Keep each measure clearly labeled, use comparable periods and include customer-reported discovery where available. This gives marketing and sales teams a fuller picture while retaining the context and limits of each data source.
Choose a dashboard that fits your team's workflow
Start with what your team needs: basic monitoring, deeper answer and source analysis, or recommendations for what to work on next. Test the UI for day-to-day investigation and the outputs for recurring internal or client reports. If your workflow uses external AI assistants or reporting systems, check exports, MCP and API access. Choose the subscription that supports those tasks, including the engines, markets and history you need.
For enterprise marketing teams and agencies evaluating Superlines, book a demo with your brands, markets and reporting requirements. Review the overview, competitor and source analysis, Action Center, and the exports or integrations your team expects to use.