90 day GEO plan: how to launch Generative Engine Optimization and grow your AI Search visibility

In most companies GEO is still stuck at the talk stage. Everyone feels the risk of disappearing from AI answers, but it is hard to know where to start, who should own it, and how to turn GEO into a repeatable habit instead of a one off project.

The good news is that you do not need a full reorg or a year long program to get going. With a focused 90 day plan you can baseline how visible your brand is in AI Search today, rebuild a handful of high value pages for AI answers, win the first trusted citations, and plug GEO into your existing growth reporting.

This guide walks through that 90 day GEO plan step by step. The pattern is the same for B2C and B2B: map real prompts, fix foundations, update on site content, then expand into third party sources and make GEO part of the reporting rhythm. The examples assume you use a GEO platform like Superlines, but the structure still applies even if you start manually.

The same 90 day pattern works for both B2C and B2B. The questions change, but the mechanics are the same: map real prompts, fix foundations, update on site content, then expand into third party sources and make GEO part of the reporting rhythm.

Assume you are using a GEO tool like Superlines. If you do not, you can approximate some steps manually, but you will lose precision and speed.

Days 1 to 14: Baseline and foundations

Goals

• Understand current AI visibility for your most important non branded topics.
• Remove obvious technical blockers so AI can read and reuse your content.
  

Actions

• Run a GEO baseline for 10 to 20 high intent prompts.
  
  • Example prompts:
    
    • B2B: “Best GEO tools for in house marketing teams”, “Top SaaS onboarding platforms for enterprise”.
    • B2C: “Best running shoes for flat feet”, “Most reliable home insurance in Finland”.
      
      
  • For each prompt, check:
    
    • Does your brand appear in the answer.
    • Which competitors are mentioned.
    • Which sources are cited.
      
      
• Create a one page baseline view.
  
  • Brand visibility and citation rate per prompt.
  • List of the three to five most dangerous “citation gaps” where competitors dominate and you are absent.
    
    
• Check and fix foundations.
  
  • Review robots.txt and intentionally allow the AI crawlers you want to work with.
  • Confirm that your top revenue pages are indexable, use clean headings, and load fast enough for AI agents (target under 0.4 seconds where possible).
  • Implement basic schema:
    
    
    • Organization schema on the homepage.
    • Product or Service schema on at least one core offer page.
      

Outputs

• One page baseline report: current AI share of voice, top competitors, and immediate issues.
• Short list of priority pages and prompts that matter most for revenue and GEO work.
  

Days 15 to 45: Fix your own house with data

Goals

• Turn your most important pages into AI ready answers.
• Start making the first data backed content decisions instead of guessing.
  

Actions

• Pick three to five high value pages tied to critical prompts.
  
  Typical candidates:
  
  • Category or solution overview page.
  • Pricing page.
  • One main product or service page.
  • One cornerstone guide.
    
    
• For each page, decide based on GEO data:
  
  
  • Update existing content if you already have a page but low visibility.
    
    • Benchmark what the AI currently prefers: format, structure, angle.
    • Improve your version so it is more complete, clearer, and easier to quote.
    • Use query fan out data to lift the real search wording into H2s and answer those questions directly.
      
      
  • Create new content if you have no page at all for an important prompt.
    
    • Structure it directly around the way people ask the question in AI assistants.
    • Use the same AI friendly structure and schema.
      
      
• Apply the AI friendly writing checklist to each page.
  
  • Clear H1 that matches a real question or intent.
    
    
  • Two to three sentence answer at the top in plain language.
  • Short sections with H2 and H3 headings.
  • A compact FAQ block that covers real sales or support questions.
  • Updated Article, Product or Service schema and FAQ schema where relevant.

Outputs

• First batch of “AI ready” pages that follow best practices.
• Internal examples that writers, SEO and product marketing can copy for future work.
  

Days 46 to 90: Expand, measure, and make GEO repeatable

Goals

• Strengthen your presence in external sources AI trusts.
• Connect GEO to business metrics and make it a standing part of the GTM engine.
  

Actions

• Use GEO data to identify the biggest external citation gaps.
  
  • For three to five core prompts, list:
    
    • Which competitors are winning AI answers.
    • Which external domains are most often cited.
      ‍
      
• For each priority gap, do two things.
  
  • Create or update one strong guide or comparison page on your own site.
  • Secure at least one external presence:
    
    • Guest article or quote in an industry blog.
    • Updated profile in a key directory or marketplace.
    • Mention on a partner site, association site, or niche community.
      
      
• Standardize how you talk about your company and product.
  
  • Make sure descriptions are consistent across your own site, directories, partner pages, LinkedIn, and other key surfaces.
  • If you are notable enough, review and update any existing Wikipedia or Wikidata entries carefully.
    
    
• Set up GEO as a recurring practice, not a side project.
  
  • Define quarterly GEO targets, for example:
    
    • “Increase AI brand visibility from 8 percent to 20 percent for three core category queries by the end of Q4.”
      
    • “Bring at least five qualified deals per quarter that originate from AI Search or that mention AI as the discovery channel, including Google AI Mode and AI Overviews.”
  • Add GEO checks to existing workflows:
    
    • New content templates include AI friendly structure and schema by default.
    • Quarterly review of robots.txt and schema on key pages.
    • Monthly GEO KPI report in the marketing or growth review alongside paid, social, and classic SEO metrics.
  • Continue monitoring in your GEO tool:
    
    • AI citations and mentions across engines.
    • Referral traffic and pipeline where visible.
    • Bot and agent traffic patterns on key pages.

Outputs

• Simple GEO dashboard or recurring report that leadership sees every month.
• Clear owner and routine so the work continues beyond the first ninety days instead of stopping after the first sprint.

You can read more about how to make the change from SEO to GEO and how to stay visible in AI Search.

Start Measuring Your Performance in AI Search‍

The future of search belongs to brands that understand how AI sees the web. If you track Brand Visibility and Citation Rate, then optimize your content around those insights, you will show up inside the answers your buyers actually read.

Working to emphasize your business’s strengths and mitigate its weaknesses allows you to generate more positive coverage in AI responses. And ultimately attract more customers.

Superlines is your AI Search Intelligence platform that helps you measure and improve your AI Search visibility across platforms such as ChatGPT, Perplexity, Mistral, Google AI Mode, and Gemini, so you see where you appear today and where you can win next.

Start using Superlines today to measure and improve your AI visibility systematically!