Generative AI Search

Superlines vs Profound vs Peec AI: Which AI Visibility Tool Is Best in 2026?

Compare Superlines, Profound and Peec AI to see which GEO platform truly improves your AI search visibility.

Summary

  1. Why this matters: AI visibility tools are becoming a core part of GEO, and choosing the right one determines whether you only monitor mentions or actually improve AI search visibility.
  2. Who this is for: Marketing teams and agencies comparing Superlines, Profound, and Peec AI as potential GEO and AI visibility platforms.
  3. What it compares: The article evaluates each tool across prompt and visibility tracking, citation analysis, competitive benchmarking, crawler analytics, and execution support.
  4. Core difference: Profound and Peec AI focus mainly on monitoring, while Superlines combines monitoring with diagnosis, competitive insight, and concrete next actions.
  5. Key outcome: Readers can see when Profound or Peec AI are “good enough” for dashboards, and when Superlines is the better fit for improving AI visibility end to end.

Key take aways:

  1. Monitoring vs improvement: Profound and Peec AI are strong if you only need visibility dashboards, while Superlines is designed to help you actually improve AI search visibility, not just track it.
  2. Depth of citation insights: Superlines goes down to page level citations, citation gaps, and competitor URLs, which makes it easier to see why you win or lose citations for specific prompts.
  3. Competitive context: Only Superlines gives a full competitive GEO picture, including Share of Voice, competitor citations, and information on where rivals outperform you in AI answers.
  4. Crawler and traffic analytics: Superlines adds AI Traffic and Bot Analytics so you can see which AI crawlers hit your site, what they read, and how that ties back to prompts and visibility.
  5. Execution layer and workflows: Superlines highlights opportunities, connects them to practical workflows, and exposes all data through an MCP server so teams and agents can turn insights into actions without being locked into a single UI.

Summarise article with AI:

“GEO tools are new, so choose a provider that understands both AI Search and how marketers and agencies really work.”
Blog Post Data
Created:
November 30, 2025
Updated:
December 22, 2025
Read time:
10 minutes
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Superlines vs Profound vs Peec AI: Which AI Visibility Tool Is Best in 2026?

If you are evaluating AI visibility tools and GEO platforms, Superlines, Profound and Peec AI will probably be on your shortlist. Superlines, Profound and Peec AI all track how your brand shows up inside AI answers in tools like ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. 

What you do not know yet is which one actually helps you improve your AI search visibility, not just monitor it.

What you don’t know yet is which one actually helps you improve that visibility.

Both Peec AI and Profound are solid if all you want is visibility dashboards. They can help monitor AI visibility, not how to fix it. That’s where the gap appears. Superlines is built for practical Generative Engine Optimization. It helps you track your AI visibility, diagnose why you win or lose mentions and citations, give you information about what to do, and measure the impact of the fixes your team makes, all in one GEO workflow.

In this comparison, I’ve put all three platforms side by side using the criteria that matter most for GEO success:

  • Prompt & visibility tracking
  • Citation analysis and competitive benchmarking
  • AI crawler traffic analytics
  • Actionable data and execution support
  • Pricing and overall value

If you are evaluating AI visibility tools and GEO platforms, Superlines, Profound and Peec AI will probably be on your shortlist. Let’s see which platform stays in the monitoring lane, and which one actually helps you improve your AI visibility. This guide also works as a Profound alternative and Peec AI alternative comparison for teams that want to see how these GEO tools differ in practice.

Introducing the Three Platforms

Superlines

Superlines is an AI search analytics (GEO) platform that uses real answer data from live AI interfaces and turns it into structured, highly actionable visibility opportunities, from brand mentions and AI citations to crawler behavior and competitor gaps. You can act on these insights directly in Superlines, and if you want to plug them into your own assistants or agents, the same dataset is available through an MCP server.

Superlines is built for in-house marketing teams and agencies that manage multiple brands, services, and markets and want a GEO platform that fits into existing workflows instead of forcing a new one. The UI is designed around practical use cases like client reporting, audits, technical optimization, and multi brand management. The agency partnership program includes pricing benefits, knowledge sharing, and co marketing support.

Superlines AI visibility dashboard with visibility opportunity cards, brand visibility trend graph and competitor comparison
Superlines overview screen showing AI visibility opportunities, competitor threats, citation opportunities and high value queries, with brand visibility gauges and trend charts below.

Superlines

Profound

Profound is a monitoring-first platform. It offers broad engine coverage, sentiment insights, and a massive prompt dataset. Great for teams that want visibility dashboards, but optimization requires external tools. No citation gap analysis, limited recommendations, and execution are not part of the product.

Profound AI visibility dashboard showing brand visibility score line chart and industry ranking table for competing brands
Profound home view displaying a single brand visibility score over time with an industry ranking table comparing visibility against competing banks.

Profound

Peec AI

Peec AI keeps things lightweight. It tracks mentions across a few AI models and surfaces simple visibility shifts. But it lacks deeper diagnostics — no citation gaps, no competitor benchmarking, no on-page insights, and no execution layer. Most advanced engines require add-on fees.

Peec AI overview page highlighting brand visibility trends over time, competitor rankings and a table of citing domains grouped by type.
Picture from Peec AI dashboard

Peec AI

TL;DR: Not all AI visibility tools are built the same; some track mentions, others help you win them. Superlines does both. Book a demo to see it in action.

Which Platform Gives You the Clearest View of Your AI Visibility?

Before you can improve anything, you need an accurate read of how often AI engines surface your brand and why. Profound, Peec AI, and Superlines all tackle visibility, but at very different depths.

Profound

✓ Tracks visibility across 10+ AI engines
✓ Strong dashboards for mentions, sentiment, and prompt-level trends
✓ Large 400M+ prompt dataset
✓ Answers from AI’s UI instead of API only

✗ Doesn’t detect skipped or missed citations
✗ Stops at monitoring, not diagnosis

Peec AI

✓ Very simple visibility snapshots
✓ Tracks mentions in ChatGPT, Perplexity, and GAIO (base)

✗ Only 3 AI platforms included — everything else is a paid add-on
✗ Doesn’t show actual answers from UI and uses API’s only
✗ No page-level insights
✗ No trend diagnosis or explanation for visibility changes
✗ No competitive view

AI visibility insight

A recent Surfer study compared API based AI visibility data with answers scraped from real ChatGPT and Perplexity interfaces and found that the two often differ. This means tools that rely on APIs only may not reflect what real users actually see in AI answers.

Insight shared by Matt Diggity, referencing Surfer's AI search visibility research.

Superlines

✓ Tracks visibility across 10 major AI engines
✓ Answers from AI’s UI instead of API only
✓ Advanced competitor monitoring
✓ Has the actual Search Query Fan-Outs (LLM Keywords)
✓ AI Traffic and AI Bot Analytics
✓ Supports the full GEO workflow

Winner: Superlines

Superlines gives the clearest picture in this group of where you appear, how your competitors are doing and whether new rivals are rising in visibility.

Which Platform Offers the Most Meaningful Citation Insights?

To know where you were mentioned is one thing. To understand how AI engines chose your content and where you were left out is another. This is where the differences between Profound, Peec AI, and Superlines become obvious.

Profound

✓ Tracks when your brand is cited
✓ Shows which AI engines mentioned you

✗ Doesn’t break citations down to specific URLs
✗ No insight into why a model picked one page over another
✗ Cannot detect skipped citations or missed opportunities
✗ No competitive citation visibility

Profound is strong at showing volume, but weak at showing meaning.

Peec AI

✓ Basic citation reporting across its supported engines

✗ Only 3 AI platforms included without add-ons
✗ No page-level source tracing
✗ No view of what AI should have cited but didn’t
✗ No head-to-head citation comparison with competitors

Peec AI keeps citation tracking simple, but offers little depth.

Superlines

✓ Full page-level citation tracing across 10 AI engines
✓ Citation Gap Analysis
✓ Identifies competitor pages that replaced your citations
✓ Easy to find third-party citation opportunities from e.g Reddit & Quora
✓ Highlights opportunities and threats

Superlines turns AI Search data into insight, and insight into action.

Winner: Superlines

Profound and Peec AI tell you what was cited. Superlines lets you dive even deeper into the citation data.

Which Platform Helps You Understand How You Compare to Competitors?

AI visibility isn’t just about your brand. It’s about whether AI models choose you or your competitors when answering user prompts. Here’s how each platform handles competitive context.

Profound

✓ Provides overall visibility metrics
✓ Shows how often your brand appears across AI engines

✗ Shows limited competitor citations
✗ No Share of Voice metrics
✗ Can’t identify which competitor pages replaced your own
✗ No competitive content-gap analysis

Profound compares you to your past performance, not your market.

Peec AI

✓ Simple view of your brand’s mentions

✗ No competitor tracking of any kind
✗ No competitor citations
✗ No SOV or side-by-side benchmarking
✗ No insights into why a competitor outranked you in AI answers

Peec AI operates entirely in a single-brand bubble.

Superlines

✓ Full competitor GEO benchmarking
✓ Share of Voice across AI engines
✓ Identifies competitor URLs that won citations you didn’t
✓ Information about key terms & prompts where competitors outperform you
✓ Information regarding your tracked competitors + other competitors in the industry appearing in the answers

Superlines gives a complete picture of the competitive ecosystem inside AI results.

Winner: Superlines

Profound shows your visibility. Peec AI shows only your visibility. Superlines shows your visibility in context — who you’re beating, who’s beating you, and how to change it.

Which Platform Gives Better AI Traffic and Crawler Insights?

Tracking visibility is one thing. Understanding how AI engines crawl, evaluate, and interpret your site is something else entirely and it’s quickly becoming essential for GEO.

Profound

✓ Tracks visibility trends across AI engines

✓Strong integrable agent analytics
✓ Offers model-level analytics

✗ Doesn’t offer AI crawler logs

Profound focuses on output (mentions), not on how AI systems read your content.

Peec AI

✓ Simple visibility tracking

✗ No AI traffic analytics
✗ No crawler frequency data
✗ No bot identification
✗ No integrations with GA4, Cloudflare, Fastly, or server logs

Peec AI operates purely at the mention level — nothing about how AI engines discover you.

Superlines

✓ Full AI Traffic Analytics
✓ Shows which AI crawlers hit your site
✓ Human vs AI Bot traffic connected to prompt level
✓ Page-level logs showing what AI engines actually read
✓ Needed for traffic attribution

Superlines gives teams visibility into how AI engines interact with your website, not just what they output. Agentic internet is here.

Winner: Superlines

Profound and Peec AI tell you whether you appeared. Superlines also shows how AI engines found you, whether they crawled your site, which URLs they interacted with, and combines that with prompt level data. In this comparison, that makes Superlines the platform that gives the most complete GEO picture end to end.

Which Platform Actually Helps You Take Action on AI Visibility Issues?

Seeing the problem is one thing. Fixing it consistently and at scale is something completely different. Here’s how Profound, Peec AI, and Superlines compare when it comes to execution, not just reporting.

Profound

✓ Strong visibility dashboards
✓ Sentiment & prompt-level trends

✗ No actionable GEO recommendations on most plans
✗ Recommendations (when available) are basic and Enterprise-only
✗ No prioritization or impact scoring
✗ No workflow for fixing issues inside the platform

Profound tells you what changed, but you have to interpret and fix everything manually.

Peec AI

✓ Quick monitoring for mentions

✗ No recommendations at all
✗ No diagnosis behind drops or missed mentions
✗ No content insights, no optimization paths
✗ No ability to turn data into action

Peec AI ends at visibility snapshots, the execution layer doesn’t exist.

Superlines

✓ Highlights content gaps and competitor advantages directly in the interface so your team knows what to improve next
✓ Helps you find the right next actions through MCP powered assistants or suggestions surfaced in the UI, instead of leaving you alone with raw dashboards
✓ Advanced tools to support with improving AI Visibility such as Schema Optimizer, Site Optimizer through Site Crawler
✓ Tracks how visibility responds after changes

Superlines is built to close the loop: Track → Diagnose → Optimize → Measure.

Winner: Superlines

Profound and Peec AI leave the analysis completely to your team. Superlines is the only platform that turns visibility insights into a concrete, guided action plan and tracks the improvements afterward.

Superlines vs Profound vs Peec: Comparison Table

Superlines vs Profound vs Peec AI: feature comparison
Feature Superlines Profound Peec AI
Starting price €89 per month (Starter) €89 per month (Lite) $89 per month (Lite)
AI engines included 10 engines included, all major AI engines 10 plus engines, broad coverage 3 engines (ChatGPT, Perplexity, GAIO), others as paid add ons
Prompts tracked on entry tier 50 prompts 50 prompts 50 prompts
Citation tracking Yes, page level citations Yes, basic citation logs Yes, basic citation logs
Citation gap analysis Included Not available Not available
Specific URL tracking Included through Page Tracker Not available Not available
Competitive benchmarking Yes, Share of Voice and competitor citations Limited competitive view None
AI traffic and crawler analytics Full bot logs with GA4, Cloudflare and Fastly integrations Strong agent analytics but no crawler log detail Not available
Answer data source Live AI interfaces plus APIs Live AI interfaces plus APIs APIs only, no UI answers
Sentiment analysis Included Included Included
Opportunities and actionable data Highlighted opportunities and highly actionable insights Basic suggestions on Enterprise plans only None
MCP server available Yes, all datasets exposed through MCP No No
Historical data Two months to all time, depending on plan Two to six months, depending on plan Two months on Lite
Content creation features Yes, content support tools included No No
Ease of setup Very easy, minimal setup Moderate, more configuration needed Very easy, lightweight setup
Multi market and multi brand coverage Yes, built for multi brand and multi market use Yes, supports several brands No, focused on single brand setups

Superlines vs Profound vs Peec AI: Here’s the Clear Winner for AI Visibility

Profound and Peec AI both do a good job at what they’re built for: monitoring. Profound gives you broad engine coverage and solid visibility data. Peec AI keeps things simple with lightweight tracking and uses API calls to generate the data which isn’t as accurate as Profounds or Superlines data. If all you need is a way to check where your brand appears in AI answers, either tool works.

But monitoring is where both platforms stop.

If your goal is a dashboard, Profound or Peec AI can be a good fit.

If your goal is better AI visibility, Superlines is the platform in this group that supports the full practical GEO workflow and provides an agentic data layer, so you can talk to your visibility data with your preferred assistant instead of being confined to a single UI. In practice, Superlines supports the full practical GEO workflow, from tracking AI visibility to diagnosing gaps and measuring impact.

Get started with Superlines today!

Questions & Answers

What is the main difference between Superlines, Profound and Peec AI?
Superlines focuses on the full practical GEO workflow: tracking AI visibility, diagnosing gaps, and helping you act on them with structured, drill down data and an MCP powered data layer. Profound and Peec AI are primarily monitoring tools that show where you appear in AI answers. Profound emphasizes broad engine coverage and dashboards, while Peec AI provides a lightweight, API based snapshot of mentions in a few models.
When does Profound make more sense than Superlines?
Profound can be a good fit if you mainly want broad engine coverage including some nieche engines, high level sentiment trends, and large scale visibility dashboards, and you are comfortable handling GEO diagnosis and optimization with your own tools and internal processes. It also makes sense if you want deeper ChatGPT Shopping analytics, are willing to set up and maintain the required integrations, or you specifically need a US based vendor. Superlines, by contrast, is a European solution focused on transparent data sourcing, GEO workflows and multi brand analytics, giving you more of the day to day detail you need when you are actively working on improving AI Search visibility.
Who is Peec AI best suited for?
Peec AI suits smaller teams that want a simple, low friction way to get a directional view of brand mentions in a few AI models and do not yet need deep citation insights, competitor benchmarking or AI crawler analytics. It relies on APIs rather than reading answers directly from the UI, so it is better seen as a visibility snapshot tool than a full GEO platform.
Where does Superlines add value beyond dashboards?
Superlines combines answer level visibility, citation and competitor gap analysis, AI crawler data, and practical tools like schema and site optimization. It turns this into structured, highly actionable insights and also exposes the same dataset through an MCP server, so your own assistants and agents can help you decide what to fix next and measure impact over time. Superlines is built for in house marketing teams and agencies that manage multiple brands, services and markets and want a GEO platform that fits into existing workflows instead of forcing a new one. Users can keep full control over their GEO process while letting Superlines automate heavy tasks such as prompt management and visibility monitoring.
How should a team choose between these three tools?
If your goal is simply to see where you appear in AI answers, Profound or Peec AI can work. If you want broad coverage and are happy to interpret everything yourself, Profound is often the better match. If you want a lightweight, API based monitor for a few engines, Peec AI is sufficient. If your goal is to systematically improve AI search visibility, manage multiple brands and markets and support modern agentic workflows on top of your data, Superlines is the stronger long term choice in this group.