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Superlines vs Profound vs Scrunch AI: Which AI Visibility Tool Is Best in 2026?
If you want deep GEO analytics and workflow support, Superlines is usually the stronger choice, while Profound and Scrunch AI focus mainly on monitoring and visibility dashboards.
Profound and Scrunch AI have established themselves as AI visibility monitoring tools, helping brands track their presence across AI Search platforms.
But how do they compare to Superlines' complete AI visibility solution?
To answer this, we tested all three platforms, Superlines vs. Profound vs. Scrunch AI based on:
- Prompt tracking and visibility monitoring
- Citation analysis and competitive benchmarking
- AI traffic analytics
- Actionable recommendations and execution
- Pricing and value
This guide is useful if you are comparing Superlines, Profound and Scrunch AI or looking for a Profound or Scrunch AI alternative that provides deeper GEO analytics and execution support. Let’s see how their monitoring and implementation capabilities stack up against each other in this comparison.
Introducing The Three Platforms
In short, Profound is best for teams that want broad AI visibility dashboards and are happy to use other tools for execution. Scrunch AI suits teams that want sentiment and persona based monitoring. Superlines is designed for in house marketing teams and agencies that want to improve AI Search visibility, not just watch it, and prefer a GEO platform that fits into existing workflows with the ability to share AI Search data across organization.
This guide compares these three AI visibility tools side by side so you can choose the best GEO platform for your team in 2026.
Superlines
Superlines is an AI Search analytics (GEO) platform that uses real answer data from live AI interfaces (covers 10 AI engines) and turns it into structured, highly actionable visibility opportunities, from brand mentions and AI citations to crawler behavior and competitor gaps. You can act on these insights directly in Superlines, and if you want to plug them into your own assistants or agents, the same dataset is available through an MCP server.
Profound
Profound is an AI visibility monitoring tool focused on prompt intelligence and brand tracking. The platform shows what’s happening in AI search with basic recommendations for improvement.
Scrunch AI
Scrunch AI is a monitoring platform that uses persona-based tracking and sentiment analysis. It focuses on analytics without content creation capabilities.
All three help you understand AI visibility, but they differ in how much they help you improve it.
Which Tool Has the Best Prompt Tracking and Visibility Monitoring?
Prompt monitoring is the foundation of the GEO strategy. You need to know which queries trigger mentions of your brand, and which don’t.
Profound Prompt Tracking
✓ Conversation Explorer provides access to 400M+ anonymized prompts updated weekly
✓ Real answer data directly from the UI’s instead of relying on API output only
✓ Tracks detailed visibility metrics, including rank, score, and position across platforms
✗ Requires €379/month minimum to track across ChatGPT, Perplexity, and Google AI Overviews
✗ Starter plan at €89/month covers only ChatGPT with just 50 prompts
✗ Limited content creation capabilities that are needed to act on insights
Scrunch AI Prompt Tracking
✓ Offers persona-based segmentation to track visibility across different customer segments
✓ Provides 350 prompts even on starter plans
✗ Relies on keyword-to-prompt conversion instead of real AI conversation data
✗ Lacks execution or content creation tools to act on insights
Superlines Prompt Tracking
✓ Tracks prompts across 10 major AI platforms, including ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Mode, Google AI Overviews, Mistral, Deepseek, Gemini and Grok
✓ Real answer data directly from the UI’s instead of relying on API output only
✓ Transparent prompt sourcing data with LLM Keywords (Search Query Fan-outs) available
✓ Ability to automate prompt management
✓ Allows monitoring of 50-10k custom prompts depending on your plan
✓ Testing of prompts outside of your tracked prompts to surface relevant conversations and insights – on the house.
✓Ability to choose AI engines you want to track in every plan
✗ Tracks a few less AI platforms (10) compared to Profound’s 10+ at the enterprise tier
✗ Doesn’t have all the integrations as Profound has
Winner: Superlines — Real conversation data, meaningful historical trends, transparent prompt sourcing data at €89/month.
Which Tool Has the Best Citation Analysis and Competitive Benchmarking?
Getting cited by AI answer engines is crucial for visibility. Understanding your citation performance helps you find opportunities to improve.
Profound Citation Analysis
✓ Visualizes citation share and rank across AI answers with topic-level breakdowns
✓ Monitors citation trends and performance over time
✗ A starter plan with 50 prompts and a single platform provides insufficient data for reliable citation analysis
✗ Identifies citation gaps but provides no outreach templates or implementation guidance
Scrunch AI Citation Analysis
✓ Tracks citation frequency at the domain level with competitor monitoring
✓ Allows exporting citation data for PR campaigns and communications teams
✗ Provides almost no strategic guidance on which citation opportunities to pursue
✗ Lacks prioritization tools to determine which opportunities matter most
✗ Relies on API responses only
Superlines Citation Analysis
✓ Full page-level citation tracing across 10 AI engines
✓ Citation Gap Analysis
✓ Identifies competitor pages that replaced your citations
✓ Easy to find third-party citation opportunities from e.g Reddit & Quora
✓ Highlights opportunities and threats
✓Allows exporting citation data for PR campaigns and communications teams
Winners: Superlines – Profound and Scrunch AI tell you what was cited. Superlines lets you dive even deeper into the citation data.
Which Tool Has the Best AI Traffic Analytics?
Understanding which AI systems crawl your site and how they interact with your content is essential for GEO optimization.
Profound AI Traffic Analytics
✓ Agent Analytics monitors AI-sourced traffic across multiple platforms
✓Integrates with extensive list of providers including Google Analytics, AWS Cloudfront, Cloudflare, Vercel, Netlify, Fastly, and Akamai
✗ Bot analytics feature isn’t available in Starter plan, requires €379/month Growth plan minimum
✗ Expensive pricing for what amounts to simple traffic monitoring
Scrunch AI AI Traffic Analytics
✓ Includes bot traffic tracking across all plans, even at the starter tier
✓ Provides page-level analysis with detailed crawler frequency and pattern breakdowns
✓ Ease of setup with straightforward configuration
✓ Integrates with GA4 and Cloudflare for comprehensive tracking
✗ API access is locked to the Enterprise tier, preventing custom integrations on lower plans
✗ Provides purely informational data without connection to actionable recommendations
Superlines AI Traffic Analytics
✓ AI Traffic + AI Bot Analytics available in all tiers
✓ Easy to get started with the privacy friendly Superlines pixel
✓ Provides page-level insights to see which content gets the most AI attention
✓ Tracks crawler access patterns and frequency over time
✓ Identifies bots by AI engine so you know exactly which platforms are indexing content
✓ Connects this data to prompt all the way to prompt and URL level for human vs bot traffic comparison
✗ Limited to fewer integration partners compared to Profound’s extensive list
Winner: Both Scrunch AI and Superlines – Scrunch AI offers solid tracking across all plans. Superlines matches the capability but makes it easier to start tracking and combines that data all the way to the prompt level.
Which Tool Provides the Best Actionable Recommendations and Execution?
This is where GEO tools separate into monitoring platforms and optimization platforms. The best tools tell you exactly what to do to improve performance.
Profound Actionable Recommendations and Execution
✓ Makes recommendations available across all plans starting from €89/month, Starter tier
✓ Provides reasoning that explains why each opportunity matters for your strategy
✓ Suggests multiple opportunity types, including content ideas, subreddits, and outreach targets
✗ Lacks systematic prioritization with no effort/impact scoring or category breakdown
✗ Offers only six articles per month on mid-tier plans at €379/month
✗ Generates template-based content without originality or fact-checking capabilities
✗ Provides no execution workflow connecting recommendations to implementation tools
Scrunch AI Actionable Recommendations and Execution
✓ Includes site audit that identifies technical and content issues
✓ Provides basic recommendations like “add authoritative sources” or “improve content length”
✗ Has zero content creation tools to act on recommendations
✗ Forces manual workflow requiring you to export insights, switch tools, and create content separately
✗ Shows problems without explaining how to fix them with implementation guidance
✗ Charges €300-500/month for monitoring-only audit findings that require separate tools
Superlines Actionable Recommendations and Execution
✓ Highlighted opportunities/threats in the main view
✓ Advanced tools for on-page fixes covering AI accessibility, schema optimizer and can help with content creation based on tracked data
✓ Site auditing included with advanced site crawling for optimization opportunities
✓ Delivers a complete workflow to track insights, get recommendations, and execute content in one platform
✓ Has an MCP Server available for Enterprise clients + Agencies to analyze data efficiently and to find recommendations directly with your preferred AI Assistants
✗ MCP Server currently only for Enterprise tier or Agencies that in the Superlines Agency Partnership program
✗ Site Crawling, content creation has limitations based on tiers
Winner: Superlines – Superlines is built to close the loop: track visibility, diagnose issues, plan optimizations, then measure and attribute how your changes affect AI visibility for both human visitors and AI bots.
What Other Unique Features Do These Tools Offer?
Beyond core GEO capabilities, each platform has developed specialized features that set them apart.
Profound’s Unique Features
✓ Dedicated Shopping module tracks product visibility when ChatGPT Shopping is triggered
✓ Product attribute analysis shows how AI engines categorize and describe your products
✓ Sentiment monitoring reveals how AI influences shoppers perception of your products
✗ Shopping features are available only at higher pricing tiers
✗ Limited to ChatGPT Shopping without coverage of other emerging AI shopping platforms
Scrunch AI’s Unique Feature: Agent Experience Platform (AXP)
✓ Generates a parallel, AI-friendly version of your site specifically for AI traffic
✓ Auto-detects when AI bots visit and serves optimized content automatically
✓ Strips away superfluous code that AI doesn’t value while preserving user experience
✗ Currently in limited pilot/beta, not widely available
✗ In our tests with established enterprise clients, creating an AI friendly version on a separate domain did not increase AI bot traffic, largely because that domain lacked authority. The idea is interesting, but so far we have not seen consistent visibility gains in real production use.
✗ Unclear pricing structure and availability timeline for general release
Superlines’ Unique Feature: Supports the every day workflow with the ability to work with the data through Superlines’ MCP Server
✓ Advanced tools for your websites AI Search Optimization
✓ Google Search Console integration for prompt enrichment
✓ Built for agency + in-house workflows with multi-brand and multi-market in mind
✓ MCP Server so you can work with the data with your favourite AI Assistants
✓ One platform that supports the full GEO workflow
✓ Does extra prompt testing, discovery, variationing and clean-up on users behalf so the user gets the most out of their prompt quota
✗ A broader feature set may be overwhelming for teams focused solely on GEO
Winner: Depends on your needs – Profound wins for e-commerce brands focused on product visibility in AI shopping. Scrunch AI’s AXP is innovative for controlling AI bot experience but limited availability + documented results reduces practical value. Superlines delivers the best value for teams wanting a purpose-built GEO platform for AI visibility improvement.
Which Tool Offers the Best Value for Money?
Now for the question on everyone’s mind: Which tool gives you the most bang for your buck?
Winner: Superlines for value per dollar, Profound shares the position for lowest entry price
Profound’s €89/month Starter covers only ChatGPT with 50 prompts.
At €89/month, Superlines delivers 50 prompts with a platform of your choice with AI Traffic + AI Bot analytics and other supportive features.
At mid-tier, Superlines €379/month plan includes 3 AI engines of your choice with 100 prompts tracked + advanced features, while Profound at €379/month pre-chosen AI Engines and 100 prompts. Scrunch AI at €500/month offers 700 prompts, but uses APIs only to analyze answers, which can diverge from what real users actually see in the UI.
For teams evaluating Profound alternatives or Scrunch AI alternatives, Superlines offers more capability per euro spent when you actually want to improve AI visibility.
The bottom line: If you need a functional GEO platform (not just basic monitoring), Superlines delivers more capability per dollar spent.
Superlines vs Profound vs Scrunch AI: And The Winner Is…
After comparing all three platforms, here’s the breakdown:
Profound shares the lowest entry price with Superlines (€89/month) but lacks supportive execution tools. You get accurate monitoring without the ability to act on insights.
Scrunch AI excels at sentiment analysis and brand safety but has zero content creation capability. Their biggest marketing feature (AXP) is still early; based on our tests we have not yet seen clear, repeatable visibility gains from it.
Superlines delivers the complete package: accurate conversation data, AI bot analytics, advanced supportive tools and highly flexible packaging with transparent data, starting at €89 /month.
In simple terms, Superlines is best for teams that want a full GEO workflow, Profound fits teams that want broad monitoring and shopping analytics, and Scrunch AI suits teams that prioritize persona based sentiment and brand safety monitoring.
If your goal is better AI visibility, Superlines is the platform in this group that supports the full practical GEO workflow and provides an agentic data layer, so you can talk to your visibility data with your preferred assistant instead of being confined to a single UI. In practice, Superlines helps you track AI visibility, diagnose gaps, decide what to improve next, and measure the impact of the changes you make.